MARKETING PLAN “iNIMITABLE” CONTEMPORARY MARKETING BUSE: 603 Section: JA Turquoise group Ghadah Sabiq ID# 1402784 Suha Assas ID# 1460530 Walla Almaslama ID# 1400105 Reem Sakkat ID# 1402766 Serene Jouhargy ID# 1400118 Faculty Member : Dr. shatha Ezzi December 26‚ 2013 King Abdulaziz University Jeddah EMBA
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Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
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COMPANY PROFILE L’Oreal S.A. REFERENCE CODE: B374D495-445D-4005-BCE0-C39F5071ED41 PUBLICATION DATE: 30 Nov 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. L’Oreal S.A. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.................................................................................
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Marketing Magazine‚ 106(1)‚ 14. Latimer‚ J. (2011). Women lash Out-Way‚ Way Out. Maclean ’s‚ 123(51)‚ 92-92. L ’Oréal Finance : Half-Year Financial Report. (2013). L ’Oréal Finance : Half-Year Financial Report. Retrieved February 12‚ 2014‚ from http://loreal-finance.com/eng/half-year-report MarketLine MarketLine. (2013). Make-up Industry Profile: United States. MarketLine Industry Profile. 1-38. Nezakati‚ H.‚ Yen‚ C. P.‚ & Akhoundi‚ M. (2013). Antecendens Impact on Brand Loyalty in Cosmetics Industry
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Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Vaishnani Haresh B.‚ 2011‚ Effects of Sales Promotions on Consumer Preferences and Brand Equity Perception: with specific reference to FMCG Products‚ thesis PhD‚ Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/63 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study‚ without prior permission or charge. This
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Sales Management Assignment 3 Product VICHY Laboratories- LiftActiv Anti-wrinkle and firming cream Submitted to: Prof. Parag Shah. By Dhiraj Katara FSB 1 – 61412 Date-5th May‚ 2011. 1 Executive Summary There has been a considerable increase in the sales of medicated cosmetic in India. Vichy is a very prominent brand which manufactures high quality cosmetics and other toiletries. The following report is based on LifeActiv which is VICHY Laboratories anti aging cream The main focus
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com/Nestle_2006.pdf Euromonitor International: Company Profile‚ 2007‚ http://www.snapdata.com/Nestle_2006.pdf E-Beauty News‚ 2004‚ http://www.beauty-on-line.com/ebn/newsletter.asp?eid=92 Beauty-Biotech‚ 2005‚ http://beautybiotech.blogspot.com/2005/10/how-loreal-become-world-largest-beauty.html L’Oréal Group‚ 2007‚ www.loreal.com L’Oréal Group‚ 2007‚ www.loreal-finance.com L’Oréal Group‚ 2005‚ http://www.corporateregister.com/a10723/loreal03-sus-fr.pdf Financial Times‚ 2007‚ http://www.ft.com/cms/s/0/ed8b5714-8b2a-11dc-95f7-0000779fd2ac
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L’Oréal Brandstorm: Brand development plan On behalf of the University of Amsterdam Name K. janssen Name C.Kock Name F. Boer Course Branding Date 20 maart 2015 Word count x Outline Case study 1 1. Introduction‚ Lancôme in to the travel retail industry..............................................3 2. Lancôme.....................................………………………………….…….……........4 2.1. Lancôme’s target group.................... …….....……
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Business Studies A-Level Revision Notes Business Ownership A. Reasons for Owning a Business Advantages • Enjoy higher flexibility and autonomy • Entitled to give orders to employees • Higher profit potential B. Ways to start a business ■ Buying an Existing Business Advantages • Save effort and time in planning‚ analyzing‚ recruiting.. • Avoid look for a location and design plant layout • Provide a network of existing customers‚ suppliers and distributors • Availability of business information
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Table of Contents EXECUTIVE SUMMARY ................................................................................................. SITUATION ANALYSIS ................................................................................................... L’Oréal Canada – Company Profile ..................................................................... L’Oréal Paris Men Expert – Product Profile …………………………………………………… Men’s Cosmetics Market – Industry Overview ……………………………………………… Product Trends ………………………………………………………………………………………………
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