INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
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Marketing plaN Project Advisor: MR FAISAL AKRAM PROJECT TEAM: UMER NADEEM SHAHROZ MUKHTAR HUNAIN HAIDER SHUMAIL CH HUMA IQBAL ahsan naveed Acknowledgement We deeply thankful to ALMIGHTY ALLAH for giving us the talent and strength to do this project and enabled us to complete the Project. We are also thankful to our teacher “Sir Faisal Akram” for his kind guidance and supervision. Under her supervision we get the opportunity to polish our
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1.1 COMPANY HISTORY/ BACKGROUND Estée Lauder‚ the founder of the $8 billion company that bears her name‚ started her business with four skin care products and a simple premise where that every woman can be beautiful. Armed with that philosophy‚ plus drive‚ creativity and passion‚ she literally changed the face of the cosmetics industry. Born Josephine Esther Mentzer‚ Estée Lauder was raised in Queens‚ N.Y.‚ by her Hungarian mother‚ Rose‚ and Czech father‚ Max. The name Estée was a variation
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METHODOLOGY 34 Sample and Procedure 34 Questionnaire 35 CHAPTER IV: DATA ANALYSIS AND RESULTS 39 Respondent Profile 39 Identification of Hair wash Brand Users 40 Relative Utility of Product Characteristics 41 Prediction of Future Hair wash Shampoo Purchases 42 The Hedonic Framework 44 Psychographic and Demographic Characteristics of Brand Users versus Nonusers 49 CHAPTER V: DISCUSSION 53 CHAPTER VI: CONCLUSIONS 60 ENDNOTES 65 REFERENCES 67 APPENDIX 77 Influence of Branding on Consumer
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herbal shampoo category? As per Exhibit 1 the following inferences can be drawn from the survey regarding herbal shampoo category: * The respondents felt that herbal shampoos need to be used in large quantity for lather and that the protein content is important for making hair strong‚ shiny and soft. * Respondents chose their shampoo based on their hair type and texture. * They feel that protein by no means is harmful for their scalp or skin. * They reported that most of the herbal shampoos are rich
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geDate:1/27/12 To: Group 6 Members From: Subject: Matrix Biolage Fortetherapie Shampoo Matrix Biolage Fortetherapie Shampoo is sold in most hair salons today. It is in a tall white bottle with a green leaf on the front of the bottle. The back of the bottle reads “Formulated for medium coarse hair‚ strengthens and helps repair damaged‚ chemically treated hair. Enriched with VitaForce Technology‚ a restorative fusion of bamboo‚ energizing guarana‚ mango seed oil and ceramide. Reinforces
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services you will be providing him/her. 3. Next‚ you have to make sure that your hands are properly sanitized. Make sure to wash your hands with soap and warm water. Also make sure to use hand sanitiser. 4. Start getting the client ready for the shampoo. If they have long hair‚ make sure to pin it up. This will make it much easier when it comes to putting the towel around their neck and the cape. Make sure to drape a towel around their neck which will help protect them from the water. 5. Place the
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.Shashi Ranajn Kumar VVISM‚ Hyderabad Sub-“The Availability and visibility analysis of Shampoo market in Bhubaneswar with special reference to Dabur Vatika Shampoo.” Table of Contents * Acknowledgement * Executive Summary * Introduction - FMCG Industry * Hair care Shampoo Industry In India * Company Profile of Dabur * Objectives of Study * Scope and Limitations * Research Methodology * Data Analysis and Interpretation * Findings * Suggestions
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References: * OPPapers‚ 2012. L ’Oreal - Business Policy and Strategy. [online] Available at: <http://www.oppapers.com/essays/Loreal-Business-Policy-Strategy/138690> [Accessed 25March 2012] * Edmonds‚ M * Rick Suttle‚ 2012. The disadvantages of Target Marketing. [Online] Available at: <http://smallbusiness.chron.com/disadvantages-target-marketing-36131.html> [Accessed
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Shampoo and condition UN10GH1 Client preparation and consultation Always greet your client‚ take their coat and prepare them with a gown and towel‚ remember to have a consultation before you proceed with any treatment. Consultation With out a consultation you will not be able to tell what hair type your client has or if they have any contra-indications. Do a record card (it has a disclaimer on the back) the client
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