Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
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Sunsilk Shampoo Report S NO Topic Page No. 1. Executive Summary 04 2. Corporate Mission and Objectives 05 3. Marketing Strategy& organization structure 6-7 4. Marketing target Strategy 8-9 5. Distribution‚ promotion‚Sunsilk product strategy 10-12 6. Branding strategy 13 7. Promotional strategy 14 8. Market Situation Analysis (PEST) 15-16 9. SWOT Analysis 16-17 10. Competitive Environment and Market Analysis 18 11. Company 18-19 12. Competitive strategy and advantages 19-20 13
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Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps‚ shampoos‚ detergents‚ cosmetics‚ toothpastes‚ skin care‚ deodorants‚ tea‚ coffee‚ ice cream‚ packaged foods and water purifiers‚ the Company is a part of the daily life of millions of consumers across India. Over 16‚000 employees and annual turnover of around
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consumer goods. The dominate P&G brands have five segments: Beauty‚ Grooming‚ Health Care‚ Fabric Care & Home Care‚ and Baby Care & Family Home Care. Among hundreds of brands‚ Head & Shoulders‚ a power brand from P&G‚ is world’s NO.1 anti-dandruff shampoo‚ which made its debut in India in 1997 after nearly a decade of research. According to the latest Nielsen date‚ Head & Shoulders led the anti-dandruff category at 13% while its closet competitors‚ Dove and Garnier Fructics were at 7.8% and 5.9%
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Executive Summary: Pantene is a strategic product of P&G Groups. It is a qualified‚ nutrilite and superior shampoo product. Vietnam has been generating Pantene series for P&G around10 years. Pantene Shampoo concentrates on Vietnamese female who are in middle or high class and consider about possessing soft‚ smooth and beautiful hair. Pantene brand has contributed into P&G with a high rate to improve the company performance. At current time‚ P&G has made more than 55 billion dollar for total
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Business Communication CASE-1 (20 Marks) Nestle has launched quality street ‚lion and after 8 choclates imported from Europe. Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will appeal to
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Questionnaire 25 respondents 2 Model used Instrument of data collection Sample size Reynolds and Gutman’s “Laddering Method” Laddering/ depth interview 8 respondents Findings: 1. From Brand asset valuator model The survey revealed that shampoo is a product in which consumers care about their choice between different brands. For the BAV analysis‚ Sunsilk’s competitor brands are Clinic Plus‚ Garnier‚ Pantene and Fiama Di Wills. On the four primary dimensions of the BAV model‚ the results
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minimum of four days a week: a high commitment. On a dare from my boss‚ I decided to enter the race. Although the physical training was tough (due to an old athletic injury)‚ managing my time was tougher. At the time‚ I was the spokesperson for Loreal Cosmetics‚ which required travel to both France and London. My professional commitments were as intense as my running
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Strategic Management I Pere Clavero Framework Case Analysis Organization Processes & Culture • In 1997: “Rosso” acquired a VP for the “Retail & Intl” dept.; with 10 years of experience within the FMCG multinational industry‚ the new VP was given the responsibility for heading the Italian market. • In 2000: Former VP from LEVI’S joined the company as the VP Marketing & Sales. A great contribution for the line development process which was
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Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according to the benefits they provide. Mostly consisting of three kinds of shampoos cosmetic
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