below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High
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EXECUTIVE SUMMARY This project has helped us immensely in preparing for the final examination‚ as the information we have gathered for this was a brief summary of all we have studied in our methods in business research class. This has not only helped us in understanding of how to conduct a research but also in collecting data either primary or secondary. P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. The product
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makes it less popular with lower income classes Opportunity 1. Have a Great Opportunity in New developing areas of India. 2. Consumer behavior towards brand loyalty 3. High Rates of Imported Shampoos 4. Increase in the Shampoo consumption due to awareness 5. Heavy investment in the research of Shampoo Threats 1. High Competition in Indian Market 2. Threats from new entrants 3. Threats from plenty other options available to consumers 1. Strong Financial position of P & G 2. Brand
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chemical shampoo . The product has been traditionally made by our ancestors and was widely used before the advent of chemical / synthetics and is not a totally new product for Bangladeshi customers . Since the herbal shampoo industry is not fully developed in the country and over periods of time consumers have become aware of advantages of using shampoo made from herbals . Alovera Herbals Unlike synthetic chemical shampoo there are absolutely no side effects from using herbal shampoo and Herbal
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History of Sunsilk Shampoo Sunsilk was launched in 1954‚ in the UK‚ Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959‚ it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy‚ which brings lots of positive feedback for a firm. Indivual name: Unilever follow individual name for setting brand
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Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing their hair (The Benefits of H&S 2011). The H&S Anti dandruff shampoo bottle is a white rectangular shaped
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Hairdressing Level 2 H9 Shampoo & Condition Hair & Scalp The word Shampoo Is derived from the Hindustani word meaning ‘Champo’. This means to press or rub Reasons for Shampooing to cleanse the hair and scalp prepare for salon services to treat hair and scalp disorders to remove chemical products Properties Of A Good Shampoo to cleanse the hair and scalp Product should distribute easily easily rinsed from the hair leave hair manageable/shiny will not irritate skin/eyes Types Of Shampoo Medicated Mild
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compared to an Olympic sport‚ the struggle can be lessened by three simple steps; Gather appropriate materials‚ getting the dog into the tub‚ and finally washing and drying. When getting prepared to give your furry-friend a bath‚ make sure you have shampoo‚ conditioner‚ a brush‚ a scooping device‚ and many towels (make sure to include one for yourself). Go to your neighborhood pet store such as PetSmart or Petco for a wide range of variety. When choosing the right products for your dog‚ the most important
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Eugene Schueller By: Jaqueline Gastelum Block 1- Hon. Chemistry Mr. Velazquez Today there is much advancement in the cosmetic world. There are also many scientist (that go back to the ancient Romans) that have invented and experimented with chemicals to produce what we know have today. Eugene Schueller is one of those chemists that helped advance the cosmetic industry. He also invented other products such as Sun block and the revolutionary L’Oreal cosmetic
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* 1. a project on SHAMPOO INDUSTRY PANTENESUBMITTED TO: SUBMITTED BY:PROF: KUMAR MOHANTY ANSUMALI BEHERA (174) SASWAT KUMAR SAHU(175) MUKESH SHARMA (176) DAISY RANI (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has
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