of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation‚ Targeting‚ Differentiation‚ and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business
Premium Marketing Unilever
warm enough‚ but no exactly hot. When you do that‚ start washing your dog from the neck down. This way you can also protect his ears‚ eyes and mouth. Now you can apply the shampoo. It may be easier to have it already prepared in a cup‚ but either way‚ apply with caution; you don’t want to get it to the dogs’ face. Massage the shampoo in gently‚ for as long as the bottle says‚ then rinse your dog until the water from his fur in
Premium Water Bathtub Bathing
INTRODUCTION The Management of PROCTER & GAMBLE once stated : ” Our business is based on understanding the consumer and providing the kind of products that the consumer wants. We place enormous emphasis on our product development area and our marketing area‚ and on our people knowing the consumer.” The human mind is the most complex entity in the whole universe as it is very unpredictable how a person would behave in or react in
Premium Statistical hypothesis testing Null hypothesis Unit load
care items in 1936. Garnier also started to produce Garnier Fructis hair cares and Garnier Fructis style products. This shows that Garnier has changed their products into different segments to aim at different markets. Garnier also changed their shampoo products from dandruff control to colour protection. Garniers mission is to continue producing hair products made with natural ingredients. The full company name‚ Laboratories Garnier‚ originated in the 1920’s as a producer of hair care products
Premium Marketing Hair care Hairdressing
important contributor to India’s GDP and it is the fourth largest sector of the Indian economy. Items in this category are meant for frequent consumption and they usually yield a high return. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. The Indian FMCG sector‚ which is the fourth biggest sector in the Indian economy‚ has a market size of Rs.2 trillion
Premium Fast moving consumer goods Unilever India
care and hair care market scenario‚ its growth trends‚ future prospects and opportunities available. L’Oreal is one of the most successful International premium brands in India. This French brand came to India in 1991 with its Ultra Doux range of Shampoo through its Agent Laboratories Garnier. In 1994 Laboratories Garnier became the 100% subsidiary of L’Oréal. In 2000 L’Oreal launched its range of cosmetics in to Indian market. The Indian Cosmetic and skin care market is estimated to be around
Premium Hairdressing Marketing Hair care
Spencer’s‚ Vellachery * Phoenix Mall * T.Nagar Methodology used: First our team decided to choose a specific body part i.e. hair and then we have listed all the product forms for that body part. Among those product forms we picked two-shampoo and hair oil and listed all the brands that we found for the two product forms. Then we approached the shopkeepers‚ managers and buyers of the above mentioned locations .We asked them question regarding those two product forms like what brands they
Premium Brand Hairdressing
BIO 137 Chapter 1 Worksheet: Variables 1. The control group is Group B‚ who is not given the special juice. 2. The independent variable is the special juice. 3. The dependent variable in this experiment is how many stacks of stapled papers each group made. 4. Smither’s conclusion should be that the special juice does not increase the productivity of workers‚ as the group who did not receive it produced more stacks of papers. 5. The experiment could be improved by giving
Premium Scientific control English-language films Homer Simpson
“Of all the environmental influences on consumption decisions‚ culture is the one that is most encompassing‚ yet taken most for granted.” (p. 240 The Canadian Perspective‚ Consumer Behaviour‚ Second Edition)” The word culture is derived from the Latin word‚ cultura. Giving an exact definition of culture is not easy; in 1952‚ some researchers reviewed 164 definitions of culture. According to Hatch (1985)‚ culture is ‘The way of life of a people. It consists of conventional patterns of thought and
Premium Culture
teamwork‚ and the desire to provide value for the investment. As a result‚ Smart Company will gain market share to increase sales and generate dividends for our shareholders. ZAFIRAH company market strategy : Zafirah COMPANY has only product (shampoo). For only this product their target market is baby‚ Now company wants to expand their business . SMART COMPANY can develop their business growth according to ANSOFF’S PRODUCT- MARKET EXPANSION GRID. Before expand their business
Premium Marketing