IMC PLAN COLGATE TOTAL IMC Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: Subject Name: Location where you study: Title of Assignment: File(s) Submitted Student name: MKTG1257 Marketing Communication Saigon South Campus IMC Plan MKTG1257 – IMC Plan – Colgate Total Nguyen Thu Giang s3220854 Nguyen Huynh Anh Thu s3221643 Pham Hoang Oanh Vo Minh Thu
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------------------------------------------------- Module 3: Creating‚ Sending‚ and... Topic 3: IMC Print‚ Broadcast‚ Out-of-Home‚ and Product Placement Media The media is a touch point that creates a connection between the brand and the customers and prospects. The media ’s role is to deliver brand messages through media exposure. This is very important‚ as the number of people who see‚ read‚ and/or hear the medium affects the sales‚ profit‚ and market share of the brand. Despite the media ’s
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Outlook‚ Long Lasting‚ Fascinating‚ Bright‚ Color‚ Elegance‚ Distinct‚ High Price‚ High Class‚ Prestigious‚ Assured Quality‚ Fantastic‚ Satisfaction‚ and Best Quality. According to perceptual mapping Lakme has a strong brand image than Revlon and Loreal. Since weighted mean of lakme is 0.326 and the weighed mean of Revlon is 0.562 Lakme is closer to Ideal
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Integrated Marketing Communications Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level‚ Integrated Marketing Communications‚ or IMC‚ as we ’ll call it‚ means integrating all the promotional tools‚ so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better
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Introduction: According to Don Schultz: IMC is the process of developing and implementing various forms of persuasive communication programs with customers and prospects over time. The goal of IMC is to influence or directly affect the behaviour of the selected audience. IMC considers all sources of brand or company contacts which a customer or prospect has with the product or service as potential delivery channels for future messages. Further‚ IMC makes use of all forms of communication which are
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INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product‚ advertising‚ on the other hand‚ is the paid communication through which relevant information about the product is conveyed to potential consumers (2001). In a general sense‚ the author plans to use advertising in order to be able to impart
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Bottom-up Planning IMC Planning Keys to Building Brand Equity Consumers are the life blood of the company‚ NOT sales Market relationships‚ not transactions IMC Lost Customers are Hard to Re-acquire Defensive Marketing is Cheaper than Offensive Marketing Repeat Purchasers Account for 90% of Sales Current Consumers are most important Share of Customer vs. Share of Market Lifetime Customer Value (LCV) Know that customer has choices Integrated Marketing Communications (IMC) The process of building
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The Marketing Mix of the Company Avon I am to evaluate the marketing mix for the company of Avon. I will examine in detail the target audience‚ the product line‚ packaging‚ pricing‚ and how the product is being sold. Avon was founded in 1886 by David H. McConnell who started selling women’sperfume door to door. The company was first named California Perfume Company‚ but was changed to Avon Products‚ Inc. in 1939. The company was taken public in 1946 and by 1954 sales reached $55 million
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philanthropy or initiative based and why? Marks 3 (200 words apx) 7. Prepare a Marketing Mix for the company with 8 P’s. (use table) Marks 7 (470 words apx) 8. Write down about any present IMC campaign the company is running at present in its country of origin. (Mention what are the present IMC objectives of the campaign and what are the tools it is using
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hectic. Secondly‚ I had forwarded your email to Sohail‚ who is an IIT grad and MBA Marketing from IIM A and heads Wok In the Box marketing‚ and my RM at Foxy Moron (http://www.foxymoron.in/)‚ a leading social media group in India handling clients like Loreal‚etc and also handling our online marketing. The feedback I wanted to provide you was from the right folks and following are excerpts from brief discussions I have had with them over the last couple of days. In all‚ we were all very impressed by
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