Rivera Final IMC Plan MKT351: Advertising & Promotion Siena Heights University 3/1/2013 Table of Contents Abstract ……………………………………………………………………….….. 3 Section One 1. Industry/Company Review ……………………………………………………. 4 2. Product Review/Buyer Analysis ………………………………………………. 6 Section Two 3. Competitive Review ………………………………………………………....... 10 4. Segmentation‚ Targeting‚ and Positioning ……………………………………. 12 5. Communications Objectives & Budget Review ………………………………. 13 Section Three 6. IMC Mix……………………………………………………………………
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Unit 1 Introduction to IMC 1 Overview In Unit 1 we introduce you to the study of integrated marketing communications. We begin by reviewing the basic communication model‚ looking at its component parts and applying them within a marketing context. We explore the key components of IMC‚ assess its value to marketers‚ and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry
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The Body Shop Brand Audit 1325641 Contents 1. Brand Overview________________________________________________ 3 1.1 Brand History_________________________________________________ 3 1.2 Product Category ______________________________________________4 2. The Brand Owning Organisation___________________________________4 3. Brand Value Proposition_________________________________________ 5 4. Brand Communications Audit ____________________________________ 6 5. Product Category Audit
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Integrated marketing communication The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons. The most fundamental reason is that marketers are recognizing the value of strategically integrating the various communication functions rather than having them operate autonomously. By coordinating their marketing communication efforts‚ companies can avoid duplication‚ take advantage of synergy
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marketing‚ sales promotion‚ publicity/public relations‚ and personal selling. The first part of the report discusses the aspect of the IMC. In the report all of the components of the communication mix are defined and discussed. The second part of the report focuses on the actual application of the concepts in the product developed. In this part a detailed description of the IMC approach is provided. The second part also contains the desired message to be communicated to the customers. In the last part of
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�PAGE � �PAGE �6� 1. PROBLEM/KEY ISSUE _How can Boon Rawd Brewery maintain its competitiveness in Thailand’s alcoholic beverages market as the legal enforcement of total ban regulations on alcoholic drink advertisements become effective?_ PORTER’S FIVE FORCES ANALYSIS OF BEER INDUSTRY IN THAILAND (AS CONSOLIDATED INDUSTRY) THREAT OF NEW ENTRANTS - LOW Entry barriers (i.e. huge capital investments in breweries) are high resulting in low threat of new entrants. THREAT OF SUBSTITUTE PRODUCTS
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Marketing Simulation Analysis When the simulation was first assigned‚ I really had no idea what to expect. I assumed that my group members and I would be creating various written documents‚ which was clearly not the case. After selecting a group composed mainly of my close friends‚ we began to read through the various materials given to us to help us successfully complete the simulation. After watching a few of the videos from our customers and reading the given document about Minnesota Mircromotors
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L’oreal Group MCD 2050: Marketing 1‚ Major Assignment Astari Deardaza (23756667) Executive Summary L’Oreal is the largest cosmetic group in the world. The company started in 1909 by Eugène Schueller because of the hair dye he invented. Since he opened the company there is a lot of changes happened from the company itself until the changes outside the company such as the macro environment also the microenvironment. Because of the environment changes‚ the way L’Oreal choosing the consumer is
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topicsection=corptopic_group&topcode=corptopic_group_history_19091956 [Accessed October 31‚ 2013]. Market Watch 2008‚ L’Oreal Canada With Delivery of Shu Uemura - Market Watch. Available at: http://www.marketwatch.com/story/osf-global-services-continue-re-platforming-projects-for-loreal-canada-with-delivery-of-shu-uemura-2013-07-29 [Accessed October 31‚ 2013].
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MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key features and product pricing & situation analysis…………………………Pg 2 3. Environmental analysis consumer behavior in Indian market………………...Pg 3 4. Porter`s 5 force model……………………………………………………………. Pg 4 5. Integrated Marketing Communication tools……………………………………Pg 5-6 6. Identified problems and alternative solutions…………………………………...Pg 7 7. Conclusions and findings………………………………………………………… Pg
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