page 1 / 1 Quotation CONTACT \ Olivia Chang EMAIL \ olivia@verso-design.com CELL \ +86 13918 2424 12 TEL \ FAX \ +86 21 3360 3628 +86 21 3360 3626 DATE \ 2012/3/28 PROJECT NAME \ Della Mela Project Design CLIENT CONTACT E-MAIL TEL SEND TO Della Mela Connie Chen INVOICE NO. PO NO. VENDOR NO. Fax BILL TO PE516-12001 anan614@hotmail.com +86 21 64056628 Connie Chen +86 21 64056519 Connie Chen 上海市闵行区莲花路1733号C栋101室 上海市闵行区莲花路1733号C栋101室 A. BRANDING for Della Mela 编号 品项 数量 单位 货币 单价 总价 备注
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order to fulfill this image‚ the brand offers multiple product lines in the categories of skincare‚ cosmetics‚ hair color‚ hair care‚ and styling (hair). The brand has also been able to revitalize its image by including a men (hair and skin) category in order to tap into a new market. This brand is a major competitor in the global consumer products industry and can be found in almost every continent. L’Oréal Paris’ sub-brands under the hair care and styling category are Ever‚ L’Oréal Kids‚ Vive Pro
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brand into the US market. Unfortunately‚ Plénitude is not having the same success as it has had in its home market in France and Europe‚ and is still not gaining any profit. L’Oréal now needs to adapt its Product strategy to the US market in order to strengthen the brand. Situation Analysis (annex 1) L’Oréal exported Plénitude to the USA and has been struggling to increase market share‚ without success‚ they wanted to replicate the formula for achievement in France (mass market‚ technologically
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Segmentation and Target Market Paper Jeannette Ramirez August 21‚ 2014 Segmentation and Target Market Paper Continental Tire the Americas‚ LLC is the Automotive Group of Continental AG- Innovations for the future of mobile automotive. Continental is one of the world’s leading automotive suppliers. As a provider of brake systems‚ systems and components for powertrains and chassis‚ instrumentation‚ infotainment solutions‚ vehicle electronics‚ tires‚ and technical elastomers‚ Continental contributes
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Marketing Strategies Target Market Sport Chek Sportchek mainly focuses its target on teenagers and youth who are constantly active with sports or doing exercises. This is based on their lifestyles or the psychographic variables. The main way to attract this group of consumers is by “keeping them in shape” since physical appearance is important. However‚ they also target other age group like children and older citizens (both males and females). Children are not a main target. However they can be
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Target Market Discussion - Session 7 For purposes of this discussion board‚ you are asked to select a specific product or service for discussion. This product must be different from any example already posted by your classmates. Your initial posting should consist of a minimum of 5 paragraphs‚ and any outside sources that you use must be appropriately cited. Your discussion should include: 1. A brief (one paragraph) discussion of the product. Remember‚ this product or service must be different
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center of sustainability. (n.d.). Retrieved august 27‚ 2012‚ from http://www.centerforsustainability.org/: http://www.centerforsustainability.org/resources.php?root=96&category=96 loreal. (n.d.). Retrieved AUGUST 29‚ 2012‚ from http://www.loreal.com: http://www.loreal.com/_en/_ww/html/our-company/company-overview.aspx lOREAL sustainable development. (n.d.). Retrieved august 29‚ 2012‚ from http://www.sustainabledevelopment.loreal.com/: http://www.sustainabledevelopment.loreal.com/DD/default.aspx quebec
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Segmentation and Target Market MKT/571 Segmentation and Target Market The fitness industry in the United States has grown greatly as more individuals are exposed to healthy living as a lifestyle. Rather than simply attracting athletes‚ fitness facilities are recognizable service providers to all demographics. As a result‚ the job outlook for personal trainers and exercise instructors is good. According to the “Bureau of Labor Statistics” (2014) website‚ “employees of fitness trainers and
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Target market of Bata: Bata Shoe Limited‚ the country’s largest shoe manufacturer‚ will start marketing world famous Nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market‚ a company official said Wednesday. Nike has already made Bata the licensee for Bangladesh‚ allowing the multinational shoe company to market its products all over the country. "Initially‚ we will market Nike products including shoes‚ apparel and lifestyle items in five of
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Segmentation and Target Market The three major players in the soft drink market are PepsiCo‚ Inc.‚ the Coca-Cola Company‚ and the Dr. Pepper Snapple Group (Change Lab Solutions‚ n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers‚ segment the market‚ by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler & Keller‚ 2012). They target their specific product to one
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