Marketing Environment Marketing environment defined as ‘those condition and influences impingeing or potentially impingeing on marketing’ or anything that has an impact on what marketers do. Why pay attention? The world is changing constantly‚ if marketers don’t understand changes‚ they may be threatened. By consistently monitoring the environment‚ marketers can plan effectively and plan. There organisation ready to face change. Other definition; Actors and forces outside of marketing that
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Politics of Maharashtra After India’s independence‚ most of Maharashtra’s political history was dominated by the Indian National Congress party. Maharashtra became a bastion of the Congress party producing stalwarts such as Yashwantrao Chavan‚ Vasantdada Patil‚ Shankarrao Chavan‚ Vasantrao Naik‚ Vilasrao Deshmukh and Sharad Pawar. The party enjoyed near unchallenged dominance of the political landscape until 1995 when the Shiv Sena and the Bharatiya Janata Party (BJP) secured an overwhelming
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MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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2 2.1 The General Environment The General Environment 2.2 Scanning‚ Monitoring‚ and Forecasting Changes in the Environment Key Work Strategic decision making under conditions of uncertainty 2.3 Scenario Planning Key Work Strategic inflection points and their impact on strategy Tools and Techniques Undertaking scenario planning 2.4 PEST Analysis 2.5 SWOT Analysis 2.6 The General and the Competitive Environments Tools and Techniques Writing a PEST
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MACRO-ENVIRONMENT POLITICAL-LEGAL FACTOR IMPLICATION EFFECT ON PRODUCT Sin tax bill signed into law More Filipinos will liberate from the vices of smoking and drinking and will help them start a healthy lifestyle. Possible increase in sales revenue. Universally Accessible Cheaper and Quality Medicines Act of 2008 Protect public health and ensure access to affordable quality drugs and medicines for all. Decrease in sales because there may be a shift. From sports drink to medicines
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Table IV - Cultural analysis- China 10. 5. Table V - 2012 SuperGroup Plc Financial Highlights 11. 6. Table VI – Supply and Demand curve 12. 13. 14. Summary 15. 16. 17. In this Business Environment report‚ my objective for SuperGroup plc is expanding the market to China by using the political‚ economic‚ social and technological (PEST analysis) to identify the external and internal opportunities for increasing the profitability of SuperGroup plc. 18. Besides‚ there must be has some challenges
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Business Environment Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy‚ Unemployment Policy etc.)‚ Economical factors (Inflation rate‚ Recession or Boom etc.)‚ Socio-cultural (language‚ values‚ religion‚ beliefs etc. )‚ Technological
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Methodology of Political Science Objectives: At the end of my report my classmates should be able to: 1) Understand the current fields of study of Political Science in which most political scientists work. 2) Differentiate the Relationship of Political Science with other Disciplines‚ especially among those in the social sciences which is closely linked with one another. 3) Apply the different methods of Political Science used by political scientists for the study of institutions
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Department of Marketing Dhaka University Course Name: Business Environment Preface The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural‚ demographic‚ social‚ economical‚ political‚ technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business
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the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2. Economic
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