WHY BRAND FAIL? Brands fail due to several reasons. It may be due to the company’s offerings not relevant to current market needs‚ poor communication‚ positioning‚ etc. Some of the important reasons are discussed below which could guide the young budding brand managers to learn from the mistakes committed by the market players earlier. 1. No USP/JND 2. Irrelevant Product Concepts 3. Poor Timing of Launch of a Product 4. Omission of Cultural Dimensions 5. Benefits of The Brand Not Communicated
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LOGISTICS Example how to use software transformation mode>new: 1.sources: number of source 2.destination:number of destination 3.activities minimize/maximize >click ok> supply‚ demand‚ time ________________________________________________________________________________________ logistics is a part of supply chain management‚ cooperation of different elements of different ownerships supply chain units do not compete with each other‚ but work as one body order cycle time-time
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Chapter 3 The Political and Legal Environments Facing Business Political and legal systems across countries both coverage and vary. The cultural‚ political and leal‚ and economic systems create the potential benefits costs‚ and challenges of the business environment in a country. Political systems can be assessed according to two dimensions: the degree to which they emphasize collectivism as opposes to individualism‚ and the degree to which they are democratic as opposed to totalitarian.
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L’Oreal’s Customer- Based Brand Equity (CBBE) Model customer-Based Brand Equity is defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand. The Customer-Based Brand Equity Model approaches brand equity from the perspective of the consumer – whether this be an individual or an organization. Understanding the needs and wants of consumers and organizations and devising products and campaigns to satisfy them are at the heart of successful marketing
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fields‚ including chemistry‚ biology‚ medicine‚ physics‚ physical chemistry‚ and toxicology. L’Oréal develops more than 3‚000 new formulas per year. L’Oréal’s commitment to diversity‚ integrity‚ responsibility and respect for people and the environment earned it a place on Ethisphere Magazine’s rankings of the world’s most ethical companies in 2007. Its products reflect a commitment to serving the needs of diverse populations‚ including men and African Americans. In 2001‚ the company launched
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wrong in their behaviour. In China‚ social values are based on Confucianism and Taoism. The Chinese culture is one of the oldest and complex cultures of the world. The Confucianism is one of the largest philosophies of China which includes moral‚ political and cultural reflections. According to Confucius‚ virtue is an inner wealth than any man can acquire‚ because human nature is neither good nor bad (J.R. Hinnells‚ 1985). Moreover‚ Confucius believed that reform of the community was only possible
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Political / Legal Factors Political environment consists of various factors related to public affairs and their effect on the business organization. Indian government auto policy focused at promoting an integrated‚ phased and particular conducive growth of the Indian automotive industry. It allowed automatic approval for foreign equity investment up to 100 per cent and there is no minimum. Political climate in a various countries producing and buying automobiles depends on policies on import‚ export
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Analysis of LOreal CSR report 2011 Table of contents 1. Main facts from the report 3 2. Motivation for choosing LOreal 5 3. Industry Analysis 5 4. Evaluation of the report 7 5. Assesment of the Report (quality principles) 19 6. Assesment of the Report (principles of content) 20 7. Conсlusions 22 1. Main facts from the report 1. L’Oreal has been a member of the UN Global Compact since 2003 2. L’Oreal also works closely with the following major associations
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CHAPTER THREE THE POLITICAL AND LEGAL ENVIRONMENTS FACING BUSINESS OBJECTIVES • To discuss the different goals and functions of political systems • To profile trends in the emergence and diffusion of political systems • To identify the idea of political risk and approaches to managing it • To understand how different political and legal systems affect the conduct of business • To profile trends in the evolution and diffusion of legal systems • To examine the major legal issues facing
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The critical concern Political environment has a very important impact on every business operation no matter what its size‚ its area of operation. Whether the company is domestic‚ national‚ international‚ large or small political factors of the country it is located in will have an impact on it. And the most crucial & unavoidable realities of international business are that both host and home governments are integral partners. Reflected in its policies and attitudes toward business are a governments
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