answer) Q.1 Using the full spectrum of segmentation variables‚ describe how GM has segmented the automobile market. We know that there are four variables of marketing segmentation. They are – 1. Geographic variables 2. Demographic variables 3. Psychographic variables 4. Behavioral variables. By using these full spectrum of segmentation variables‚ GM has segmented the automobile market That are described below- Demographic: Age—younger than the average GM buyer. Most typically college age on through
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types of segmentation which need to be identified (Alan & Tracy‚ 2002). These types include Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Inner city Outer suburbs Demographic Female 20-45 year old Student‚ office worker and housewives Middle class Average income Educated Urban‚ Brisbane Health conscious Gym Family Psychographic Social class (Middle class) Lifestyle (self-expression) Follow trends Behaviour Brand-loyalty Heavy volume
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may differ in their wants‚ income‚ psychographic‚ geographical‚ personality‚ demograhical and gender. *Geographic segmentation: it calls for dividing the market into different geographical units such sa nations‚ states‚ regions‚ counties or cities. The company can decide to operate in one or more geographic areas or operate in all but pay attention to local variations in geographic needs and preferwnces. * Psychographic segmentation: in psychographic segmentation‚ buyers are divided into
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Macro SWOT Analysis Strength * Solid design and innovation: HTC is one of the leading ODMs (Original Design Manufacturer) for many top-tier operator-branded devices. It owns and designs the in-house products that are branded by other operators. The solid background may step up the producing process. * R&D investment: HTC has spent 15%-20% of sales on R&D. It recently opened the new R&D offices in North Carolina and Taipei to extend products’ features and functions. This may
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As a part of our course Principles of marketing (IB : ) we were given an assignment to analyze marketing strategy on a specific product or service to develop our theoretical and practical skills regarding marketing. Nescafé Company Review: Coffee has come up as a substitute of traditional drink tea. Coffee is a drink made from the roasted and grounded beanlike seeds of tropical shrub of the genus Coffea. It has gained popularity among people around the world as refreshing and invigorating drink
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* Weight-loss drugs Market before Metabical * Prevailing Safety Concerns; limiting options for patients * No prescription-drug option for the overweight segment (BMI 25-30) * Many OTC drugs available for patients with BMI 30+ including FDA-approved ‘Alli’ but various negative side effects reported‚ e.g.‚ 30 liver damage cases in Alli & Xenical during ‘99-‘08 * Other solutions categorized as herbal or dietary supplements were not regulated by the FDA i.e.‚ safety not warranted
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Mark Elvin Chavez Prospecting Target Market I will search for the a variety of customers for our Pomegranate juice and the needs are different from segment to segment. Primary ADULTS: Between 25 to 50 years old age Professionals and parents o Becoming more concern about their heath o Preferred organic juices o Chosen rich nutrition than better taste o Concern about price and quality HEALTY CONSCIOUS: Between 18 to up year’s old age; Health professionals and people who are conscious
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Customer Behaviour – Preference and Patterns in the snack industry 1. Select a topic Customer Behaviour – Preference and Patterns in the snack industry We will approach this topic in the light of snack industry‚ especially in the context of Indian Wafer industry. We chose this topic as at the root of any marketing strategy it is the customer and his preferences. Without an understanding of the customers buying patterns it‚ a company would spend huge amounts of time and money behind the wrong
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Market communication Content Marketing Management Introduction .......................................................................................................................................... 2 Project definition .............................................................................................................................. 2 Limitation ...................................................................................................................................
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the company‚ great service‚ and atmosphere gave the company an advantage. The first step in the success was geographic like previously stated‚ the second was demographic segment for example sex‚ race‚ origin‚ and age of the customers. Next‚ the Psychographic segment as the article suggest the customer tend to be more wealth as well as more educated. This three segments variables were imperative in the Starbuck segmentation. (Starbucks‚ 1996) Starbucks strategy was identifying the most imperative segments
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