Case Study: Samsung Electronics Company : Global Marketing Operations Samsung Electronics Company (SEC) was founded in 1969‚ as a low-cost manufacturer of black and white televisions. Throughout the 1980s‚ SEC supplied massive quantities such as televisions‚ VCRs‚ and microwaves ovens. The company sold their product to original equipment manufacturers (OEMs) that later on will be resold under their big brand name in the industry. In 1993‚ the company’s chairman‚ Lee‚ was initiated to make “
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significances on the product. The prevailing occupation in the target market are students‚ at Secondary and tertiary level‚ which puts them in the “low” income group‚ however they influence spending of the family. 2.3 Psychographic Traits: When analyzing the psychographic segmentation of the target market‚ the prevailing group are
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sales are higher in the summer. It also focuses in hot area in the world. Demographic 1) Age – Vanilla coke target on teenagers and adult (13-40 years old) 2) Income – middle to high income because the price is higher than the ordinary coke Psychographic 1) Lifestyle – it targets whoever interested in hip-hop and retro style because their advertisement is in retro-bollywood theme. Targeting Vanilla Coke uses "Full Market Coverage" targeting strategy which means that the company has more than
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between the ages of 12 to mid 30’s and professionals in current jobs where media and design is very important. It is important to note that Apple‚ Inc has done a magnificent job allocating who their main target consumer is based on Demographic and Psychographic segmentations. Internal Environment According to the case Apple has over 35‚000 employees who are extremely smart and are constantly looking for the best in Apple’s future. The question I came up with goes as follows: Is Apple looking for
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ENVIRONMENTAL AND COMPETITIVE FORCES OF LOREAL AND P&G QUESTION 1- Environmental Forces: - Financial Factors. - Demographic Factors. - Technology Factors. - Terrorist Attacks. - Deregulation. 2- Competitor Analysis and Advantages: - Competitor Analysis. - Domestic Competition. - International Competitors. - Competitive Advantage. the competitor is L’Oreal campany. SOLUTION In this project we are going to analyse the marketing strategies of P &G‘s Cosmetic
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variables attitudes‚ ideas‚ reasoning‚ and physical experiences of individuals which weigh more heavily in their ability of resisting recruitment than to do each or such factors as their age ‚ profession‚ and gender goes. Here are some of the psychographic and stat variables; a high level of current distress or dissatisfaction in which are emotional and physical of both‚ also cultural disillusionment in a frustrated seeker which are the unfulfilled idealism‚ the lack of an intrinsic religious belief
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BEANS PTE LTD CEO‚ MR ANDREW CHIEW PREPARED BY ESTEE YAN CSM 103 INTAKE 87 19 FEBRUARY 2013 Table of Contents 1. Introductory: Local brands available 3 2. Market Analysis: 3 2.1. Market Segmentation: Psychographic 3 2.2. Market Segmentation: Demographic 4 2.3. Market Segmentation: Behavioural 4 2.4. Segment Chosen 5 3. Potential Internal Influences: 5 3.1. Perception to our Advantage 5 3.2. Subliminal Teaching of Consumers 6 3.3. Motivation:
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1.0 Introduction……………………………………………….2 2.0 Definition of Market Segmentation……………………….2 3.0 Market Segmentation of Hilton……………………………3 3.1 Demographic Segment and Hotels of Hilton…………..3 3.2 Geographic Segment and Hilton Hotels’ Strategy……..5 3.3 Psychographic Segment and Hotels of Hilton………….5 3.4 Behavior Segment and Hilton Hotels’ Strategy………..6 4.0 SWOT Analysis…………………………………………....7 4.1 Strengths………………………………………………..7 4.2 Weaknesses……………………………………………..7 4.3 Opportunities……………………………………………7 4.4 Threats…………………………………………………
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1. Market Segmentation: Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action. Aggregating prospective buyers into groups that have common needs Using different marketing mixes to help gain competitive advantage with a specific segment. While there is an ’ideal’ market segments‚ in reality every organization engaged in a market will develop different ways of imagining market segments‚ and create product differentiation strategies to
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Find a product of two example businesses in your country or region‚ from your own experience or from your reading. If you cannot find such examples‚ use one or two case studies from your textbook or obtain one or two case studies from your local lecturer. Be sure to cite and reference the name and source of your case(s) in your assignment report. The product of one business should be mainly a good and the product of the other business should be mainly a service. a) Explain how the example
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