PROJECT REPORT ON “BRAND BUILDING STRATEGY OF HUL PRODUCT” By Akash Tripathi 12BSP0087 A REPORT ON “BRAND BUILDING STRATEGY OF HUL PRODUCT - AVIANCE” By Akash Tripathi 12BSP0087 EDVENTUS – Business Enhancement Partners A Report submitted in partial fulfillment of the requirements of PGPM Program of IBS MUMBAI Date of Submission: 28th May‚ 2013 ACKNOWLEDGEMENT I take this opportunity to express my profound gratitude and deep
Premium Brand Brand management Unilever
Question 1: Yes‚ of our point of view the strategies were primarily responsible for L’Oreals impressive financial performance and its amazing brand recognition. This is because it made sure that each of its brands had its own image and took care hat its image do not overlap with the image of another product or company. Developing of new innovative products a strong Development & Research Department with a lot of know how. They expanded in important national markets and invested in new
Premium Brand Brand management
groups (20-25‚ 25-35‚ 35+)? - Ask librarian what does Danish - geographic area‚ KBH‚ aarhus‚ + total DK ( Company Analysis KIEHLS BACKGROUND - brief History of Kiehl’s - why L’Oreal bought Kiehls - strategic portfolio (5 Pillars of Loreal where Kiehls is in (Luxury Products) - what Kiehl’s is regarding BCG-Matrix among L’Oreal brands only half a page of text!!! KIEHLS IDENTITY - check with Maeva and written parts - DISTRIBUTION CHANNEL - shop (not yet established
Premium Marketing
The Body Shop Brand Audit 1325641 Contents 1. Brand Overview________________________________________________ 3 1.1 Brand History_________________________________________________ 3 1.2 Product Category ______________________________________________4 2. The Brand Owning Organisation___________________________________4 3. Brand Value Proposition_________________________________________ 5 4. Brand Communications Audit ____________________________________ 6 5. Product Category Audit
Premium Brand Brand management The Body Shop
topicsection=corptopic_group&topcode=corptopic_group_history_19091956 [Accessed October 31‚ 2013]. Market Watch 2008‚ L’Oreal Canada With Delivery of Shu Uemura - Market Watch. Available at: http://www.marketwatch.com/story/osf-global-services-continue-re-platforming-projects-for-loreal-canada-with-delivery-of-shu-uemura-2013-07-29 [Accessed October 31‚ 2013].
Premium L'Oréal Cosmetics The Body Shop
This advertisement is for a cosmetic product which is called HiP(High Intensity Pigments) from L’Oréal Paris. L’Oréal Group is the world’s largest cosmetics and beauty company and is headquartered in the Paris suburb of Clichy‚ France. (L’Oréal‚ 2008) The theory used in this advertisement is consumer learning. For the theory consumer learning‚ there are two basic forms which are classical conditioning and instrumental conditioning. Conditioning is learning that based on the association of a stimulus
Premium Marketing Classical conditioning Behaviorism
The Lakota Sioux were the most feared Native Americans in North America and were known to be fearless warriors. They were farmers‚ hunters and gathers as well as known for their distinct look (black long hair‚ high cheekbones‚ large noses and powwows.). They spoke their language called Lakota‚ but it has become a lost art because not many speak it anymore. The Fort Laramie Treaty was one of the most important treaty that we are going to talk about. It was signed on September 12‚ 1851. This treaty
Premium
ads but they are looking at models are in the ads. For example in L’Oreal advertisement they are using a beautiful female model that is very attractive gorgeous and she looks stylish. In the ad‚ it says that she worth her hair because she uses the loreal hair coloring shampoo to color her hair. Nurturing is second stereotype most common of women in a magazine advertisement. In most advertisement for home product they choose the female models are shown with those products. They know that the women
Premium Advertising English-language films Woman
A Marketing Plan for COVERGIRL LASHBLAST FUSION MASCARA 2.0 Submitted to The Marketing Department College of Commerce and Business Administration University of Santo Tomas In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Anisco‚ James Bernard C. Dominno‚ Beverly Ann C. Gonzales‚ Lee-Ann F. Saludo‚ Maria Trisha P. 4M6 June 2012 i APPROVAL SHEET This Marketing Plan for
Premium Cosmetics
CropSciene Brand Brigade 37 K Phase 2‚ Comercial Market DHA‚ Lahore. Tel: +92-42-35709971-73 URL: www.brand-brigade.com Retail Enablement Sales Team Management Ceative Outdoor Marketing & Creative Strategy Guerrilla Mrketing Brand Activation Loreal Pakistan Tobacco Company Engro Foods Pakistan State Oil Dalda Foods MNB Advertising 64-T Commercial‚ 2nd floor‚ Phase 2‚ DHA‚ Lahore Ph: 92-42-35707585-8 URL: www.mnb.com.pk Out door Advertising Brand Activation Portable Stand Shop
Premium Advertising Karachi Pakistan