|TERM PAPER – MARKETING PLANNING | |MKTG 6120 MARKETING MANAGEMENT | |INSTRUCTOR : ASSOCIATE PROFESSOR DR. WAN JAMALIAH WAN JUSOH | | | | | |
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positive. However the weakness is the Current and Quick ratio that shows Disney’s setback of meeting its short term obligation where their asset is more than their liabilities. Qualitative analysis highlights the effectiveness and efficiency of the four SBU where both Media network and Park and Resort achieve its powerful brand image that withstand the market till today. TOWS/SWOT matrix is built based on the external and internal analysis. Nine Strategic options are propose where six are selected
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1. Background Established in 1837‚ the Proctor & Gamble Company has grown from a small‚ family operated soap and candle company into the world’s largest consumer product that has the revenue of more than 83 billion US$ in 2008. Also in 2008‚ the company rank 5th on Fortune’s “Global Most Admired Companies” and No. 1 in the Household & Personal Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar
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area of expertise in all areas of engineering‚ all other oil and gas related sector‚ Trading‚ Documentation/ Shipment Management‚ Liaison‚ International Business Dev Mgr‚ Merchandiser‚ Other Export/ Import‚ VP -Operations/ COO‚ External Consultant‚ SBU Head /Profit Centre Head‚ CEO/MD/ Country Manager‚ finance managers. The UK is a world leader in the development of energy and carbon management systems. UK companies have exceptional project development and management skills applicable across the
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Dr. Reddy’s Laboratory Ltd Swapnil Gosavi N Karimi Padmanabham MVS Prasad P Ansari 1. Reasons for successful performance of Dr. Reddy’s can be described in 2 parts viz Pre FY 2000 Era and Post 2000 Era. Pre 2000 Era • Dr. Reddy’s formed a chemical based company named Dr. Reddy’s Laboratories to manufacture and supply active pharmaceutical ingredients to domestic drug companies by identifying a potential opportunity to do business in the chemical sector. This gave Dr. Reddy’s
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collection of businesses and products that make up the company. Portfolio Analysis The process by which management evaluates the products and businesses making up the company. Analyzing the Current Business Portfolio Strategic business unit (SBU) is a unit of the company that has a separate mission and objectives that can be planned separately from other company businesses Company division Product line within a division Single product or brand 1. Identify key businesses (strategic
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world markets? 14. Describe how the following terms relate to international trade: WTO‚ GATT‚ Dumping. Marketing Planning 15. List and describe 7 steps within the marketing planning process. 16. What is an SBU? Which key strategic decision areas are critical to the success of an SBU? 17. Define and create a simple mission statement. 18. Distinguish among the four different SWOT attributes. 19. Identify characteristics of a strong objective and be able to write a sample marketing objective
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McKesson Corporation: Competitive Environment Trends and Business Model Assessment U07a1‚ DB8004 - Strategic Thinking and Innovation‚ Section 01 McKesson Corp: Competitive Environment Trends and Business Model Assessment McKesson Corporation is largest health-care provider in the United States; as of 2011 it ranked as the third largest company in the state of California; where the company is headquartered. On the Fortune 500 list McKesson is ranked 15 (“Fortune 500‚” 2011)‚ McKesson consisted
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Caso SITUATION A new $200 million strategic business unit (SBU) of this global technology services corporation has grown rapidly after its initial launch through a succession of large contract wins.Having achieved a strong initial foundation in its core vertical markets‚ the leadership of the SBU identified significant competitive and regulatory changes that had the potential to impact the unit’s future growth potential. With the potential for slower growth‚ the leadership team recognized the
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Chapter 2—Strategic Planning for Competitive Advantage TRUE/FALSE 1. The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers. ANS: F Such a short-range decision is typically a tactical plan or operating decision‚ not a strategic plan. PTS: 1 OBJ: 02-1 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy MSC: BLOOMS Level III Application 2. Berkshire Hathaway Inc.‚ a large property insurance company
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