must compatible with company objectives | -company objectives which give guidance to marketing objectives | - marketing department: such as STPs‚ advertising‚ etc. that focus on customer acquisition‚ retention and the resource required | - It is on SBU level which incorporate all functions: HR plan and Finance plan which directing and coordinating the marketing effort | 2. How does marketing planning add value to the organization? * Marketing planning lies within the corporate mission which
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9/9/2011 CAPTER 11: ORGANIZATIONAL DESIGN AND CONTROL CASE: Alibaba.com ORGANIZATIONAL STRUCTURE ( DESIGN ) The firm’s formal reporting relationships‚ procedures‚ controls‚ and authority and decision making processes. Specifies the work to be done and how to do it in line with the firms strategies • Structural Stability: Provides the capacity the firm requires to consistently & predictably manage it’s daily work routines. Group Members: Abdul Aziz Bin Abdul Samad Maniyarasan Al Munusamy
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Definition 1. “BCG matrix (or growth-share matrix) is a corporate planning tool‚ which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.” 2. “Growth-share matrix is a business tool‚ which uses relative market share and industry growth rate factors to evaluate the potential of business brand portfolio and suggest further investment strategies.” Understanding the tool BCG matrix is
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L’Oreal: Global Brand‚ Local Knowledge L’Oreal: Local Knowledge‚ Global Brand Case Study: What are Some of L’Oreal’s Ways? Author: Ted Landgraf The purpose of this case study is: Show how important market analysis is in all business areas; Know your competition; To strive and prosper‚ be an “ABC Organization”; Think outside of the box; Innovation is powerful; Branding is necessary; Global strategy is fundamental; Know Your SWOT; and Much more. © Above the Standard Procurement Group®‚ Inc.‚ www
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Bibliography: Trefis Team. 2011. L’Oreal Beautifies Emerging Markets‚ Stock Looks Pretty. Trefis Team. 2011. L ’Oreal: Acquire to Survive? Forbes. Retrieved from: http://www.forbes.com/sites/greatspeculations/2011/01/18/loreal-acquire-tosurvive 116 Wednesday‚ March 13‚ 2013 Wednesday‚ March 13‚ 2013 Indonesia & Philippines (Exhibit B) 118 Wednesday‚ March 13‚ 2013 100 Wednesday‚ March 13‚ 2013 Wednesday‚ March 13‚ 2013 New Markets (Exhibit E) 121 Wednesday‚ March 13‚ 2013
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http://hbr.org/2013/06/loreal-masters-multiculturalism/ar/2 http://www.hrmasia.com/resources/employee-engagement/through-the-looking-glass-lor233al-singapore/122266/ (accessed on 2013/09/07) http://www.loreal.com/careers/how-we-recruit.aspx] (accessed on 2013/09/07 http://www.theguardian.com/money/2010/jun/12/loreal-recruitment-game-top-graduates Terpstra‚ v. and Sarathy‚ R. (2000) International Marketing‚ 8th Edition‚ Dryden Press. http://business.financialpost.com/2013/05/15/loreal-canada-considers-inter-generational-teams-a-strength/
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Lancôme Secondary Research The aim of this report is to compare china’s travel retail behavior of students with the rest of the world. This will help us explore the various similarities and differences between countries with various cultures and travel industries. It is very necessary to understand the decision making process of the students in order to understand their travel behavior. Various desires and needs and range of personal ‚ social and market factors influence their decisions. Key Words-
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The Haier Group I. INTRODUCTION A. EXECUTIVE SUMMARY 1. This case analysis studies the globalization projects of one of the most successful companies in China‚ Haier‚ and a small appliance company. The case analysis focuses on Haier’s plans in the U.S. market to establish itself as a major brand. The case also gives information about the competition in the U.S. consumer appliance market and its structure‚ and the strategies adopted by Haier to overcome the obstacles. The problems faced
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Assignment Question 1: The articles by Bower & Christensen (1995) and Markides (2006) discuss several types of innovation: disruptive technologies‚ radical innovations and business model innovations. a) Please describe in your own words (but based on the articles) what the following concepts mean: (i) business model innovation‚ (ii) radical innovation‚ and (iii) disruptive technologies. b) Please explain how according to Markides (2006) business model innovation differs from disruptive
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It has operations in over 100 countries worldwide. The company not only competes with regional FMCG companies but also with international and transnational companies like Procter & Gamble Company‚ Johnson & Johnson‚ Colgate-Palmolive Company and LOreal. The company has 8‚ 430 suppliers of raw materials and packaging including third party suppliers spread across the globe. The operations of Unilever include a diverse network of independent retailers‚ outlets‚ distributors‚ wholesalers and kiosks
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