ICU: INTRODUCTION TO MARKETING Vladimir V. Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain
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LEARNING OBJECTIVES 1. Explain the motives for holding money and relate them to the interest rate that could be earned from holding alternative assets‚ such as bonds. 2. Draw a money demand curve and explain how changes in other variables may lead to shifts in the money demand curve. 3. Illustrate and explain the notion of equilibrium in the money market. 4. Use graphs to explain how changes in money demand or money supply are related to changes in the bond market‚ in interest rates‚
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Econ 333 10/18/13 Assignment 3 Chapter 3: Questions for Discussion 1. The distinctions among the stages-of-growth theory of development‚ the structural-change models of Lewis and Chenery‚ and the theory of international dependence is that each one takes into account different factors or focuses on specific factors. The Stages-of-growth theory has a five stage to which a developing nation must go through. The Structural-change model of Lewis focuses on a developing country transforming itself
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. Consider a firm facing a make-or-buy decision‚ Provide 2 potential benefits and 2 risks that the firm may face from outsourcing. Similarly‚ provide 2 potential advantages and 2 disadvantages of in-house production. 5.. Explain the Gini Index (or Coefficient) and discuss how it is calculated and used. 6.. When presented with a scenario‚ indicate how one might act according to various approaches to Social Responsibility. 7.. What are the five forms of economic integration and how do they differ
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government can offer. Measuring Methods Inequality can be calculated with different numerical indices. The Gini-coefficient is the most commonly used method of measuring. As explained by the World Bank‚ the coefficient varies between 0‚ which reflects complete equality‚ and 1‚ which indicates complete inequality. Graphically‚ the Gini coefficient can be easily represented by the area between the Lorenz curve and the line of equality. Causes for Inequality There are many causes for economic inequality within
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University of Waterloo Department of Economics Econ 383: Economic Development for Fragile Countries The inequality and poverty problem in Brazil By Zuoyu Zhao 20360565 Nafeez Fatima November 27‚ 2012 The inequality and poverty problem in Brazil Abstract Brazil is the largest economic entity in the Latin America with the fifth largest geographical area in the world and a population of 196.7 million (in 2011). Brazil has achieved a significant economy growth in recent years‚ but the wealth
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over 31%) and is augmented by high levels of inequality with the World Bank estimated GINI index at 63‚14 in 2009 (depicted in the Lorenz curve below) Figure 1: South Africa’s Lorenz curves 1996-2009 Source: http://www.ihsglobalinsight.co.za The Lorenz curve is used to depict wealth distribution. The straight line shows perfect distribution and the difference between the two represents the GINI coefficient. Table 1: Key labour market indicators Source STATSSA Quarterly Labour Force Survey:
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Australia and China Similarities and Differences Australian links with China extend well beyond the last 40 years at an official and non-official level. Their economic relationship has grown rapidly in recent times‚ especially the trade relationship. From being distant partners‚ the trade relationship is one of the key strands linking the two countries. Economic Growth and Quality of life Australia’s economic outlook is deteriorating. The commodity boom‚ predicted to go on forever‚ is
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2011‚ and the distribution of family income (Gini index) was 31 in 2010. GDP per capita could show South Korea citizens’ income. The current GDP $32100 and is ranked 30th in this world‚ which means South Korean people have enough money to afford coffee‚ so the coffee demand in South Korea may not influenced by the price so much. The Gini index is a standard economic measure of income inequality‚ based on Lorenz Curve. A society that scores 0.0 on the Gini scale has perfect equality in income distribution
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Spring 2013 Econ 471 Prof. Bee-Yan Roberts COVER PAGE TO PROBLEM SET #1 Printed Name: While you are permitted to work together as a group‚ you must write out the answers on your own (preferably in a separate room) without any help from those in the group. Problem sets with similar answers in any question will receive a grade of zero. I have not received any help and I have not provided help to other students in writing up the answers to this problem
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