Marketing Mix of Unilever Soaps | Product Category: Soap | | Three categories of soaps taken i-e LUX‚ Lifebuoy‚ DOVE. | | | | Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market: 9 1.2. LIFEBUOY 9 History of Lifebuoy: 10 Lifebuoy on a Mission 10 The Way Forward 10 FRAGRANCE 10 PRODUCT: 11
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It was March‚ but still frigid in Detroit. With the humming of the heater and the strong rustic winds outside‚ it was still quiet and calm. There sat 16 year old Veronica Skyes on her bed with her laptop‚ typing away. The constant pitter patter of her delicate hands bouncing on the keys sounded relaxing. Her room was pretty clean‚ other than the pile of clothes in the corner of her closet. She had blue walls‚ and a galaxy painted on her ceiling in her bedroom. If you looked to close you’d be hypnotized
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After analyzing and gathering ideas from this article‚ Teens Do Their Share of Lying‚ and the author’s personality‚ I’m convinced Loretta Ragsdell’s writing style is very sarcastic and observant in which she explains why and when teenagers of this era‚ lie. In the first place‚ her writing is very sarcastic. This can be conveyed in the quotes from paragraph one and six‚ that states that‚ "Finally‚ the answer has arrived to the age-old question and unsettling mystery of why teenagers lie" and "Also
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of Fair & Lovely | 19-20 | 10. | Advertisement Analysis of Fair & Lovely | 21-23 | 11. | Competitor Analysis Fair & Lovely | 24 | 12. | Market Segmentation‚ Target Market and Positioning of Lux | 25-27 | 13. | Advertisement Analysis of Lux | 28-29 | 14. | Competitor Analysis Lux | 30 | Introduction: Unilever is a British–Dutch multinational consumer goods company. Its products include foods‚ beverages‚ cleaning agents and personal care products. It is the world’s third-largest consumer
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Personality style: extremely high class / driver Important buying needs: top quality service / relaxed atmosphere / privacy / high quality products D) Features/Advantages/Benefits Chart E) The Script Telephone conversation Buyer: Hello...Loretta speaking Seller: Good morning my name is James‚ and I’m with Regent Seven Seas Cruises. I specialize in arranging cruises for larger groups and businesses. I received your e-mail today asking for corporate information and to possibly book a cruise
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The experiment was carried out to determine whether Acheta domestica has a preference in the amount of light intensity it receives to determine if lux values has any effect on its times of activities during the day. The hypotheses were as followed: Ho: Light intensity plays no role in the Acheta domesticus’ choice of habitat. Ha: Light intensity plays a role in the Acheta domesticus’ choice of habitat. The statistics used to analyze our data was the chi -squared test‚ since we had discrete data
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ads included normal ordinary women who were not only slim trimmed and toned but they were fat‚ simple and aged too. Dove differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Lux it does not leave the skin dry but its moisturizing cream effect softens and moisturizes the skin. Initially Dove did not have many competitors but now the completion has been strengthened by the new entrants and therefore Dove now needs to safeguard
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given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High
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required to study the distribution network and the multiple marketing channels of the same product. The product chosen by us for the project is LUX Soap which is one of the flagship brands of the India’s largest FMCG Company‚ Hindustan Unilever Limited (HUL). During the course of study we discovered that there are many channels for the distribution of Lux. Also the company adopts different starategies for distributing products at the Rural level. We would be discussing that in details in the report
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SUBMITTED BY- SHREYA SHARMA SEC-F 12BSPHH010990 SEAT NO.-72 MBA SEM I Liril is a popular soap brand sold‚ to a large degree‚ in India‚ and Asia‚ as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness
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