MGMT 3110 Case – Southwest Airlines FUNG Ngan Ling 2010 0064 What is SWA’s competitive strategy? What does it take to execute the competitive strategy? From the case‚ we can notify that Southwest Airlines is generally using two competitive strategies. They apply not only the strategy of low costs‚ low fares and frequent flights to form their cost structure‚ but also the “People” strategy‚ Southwest Airlines differentiate themselves by offering affordable
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Case 1: Southwest Airlines 1. What is SWA’s strategy? What does it take to execute the strategy? Southwest’s strategy is to maintain low cost‚ low fares and frequent flights. SWA execute this strategy through emphasizes point to point routes‚ which means customers fly directly to their final destination. According to annual report of 1993‚ 80 percent of its customers fly non-stop to their final destination. Furthermore‚ SWA also pays off in shorter turnaround times and higher equipment. Therefore
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Air Quality Issues in Los Angeles Andrew Penn Humanities 120 Scott Meyers It is a beautiful‚ sunny morning‚ so your walk to work is something you are actually looking forward to today. After breakfast you get on your way and notice how truly warm it is‚ then you notice something else; your eyes are burning and you are struggling to gasp for another breath. Such is the life for the average Los Angeles resident. A city dominated by warm climate‚ show business‚ and extravagant lifestyles has been
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Business Analytics: Unit 1: Descriptive Statistics and Mathematical Foundations Kaplan University March 23‚ 2014 Descriptive Statistics and Mathematical Foundations Part I: Pie Chart & Bar Graph This information regards T-100 Domestic Market’s boarding information during the previous year for the top seven airlines in the United Sates. According to the data Southwest Airlines boarded 81.1 million; Delta Airlines‚ 79.4 million; American Airlines‚ 72.6 million; United Airlines‚ 56.3 million;
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Delta Air Lines (A): The Low-Cost Carrier Threat Problem: Delta Airlines didn’t have a comprehensive response to low-cost carriers across functions. Option: Delta should launch its own low-cost carrier. Problems: Nearly all major airlines had done this unsuccessfully‚ proved unsustainable over time‚ never had a high-cost carrier transformed into a low-cost carrier. Since deregulation (1978) the average return on investment below cost of capital for the 5 largest carriers. Due to 9/11 the demand
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Alaska Airline & Corporate Culture A unique cultural characteristic of Alaska Airline would be the benefits they allot their employees. After 90 days of working with Alaska Airline‚ an employee earns benefits which allows him or her to fly anywhere at anytime with 1 other individual. In addition to this‚ the employee is given 6 “buddy passes” each year which allows the employee to give 6 roundtrip tickets to people other than himself or the 1 person he chooses to travel with. The best part
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Outliers‚ RR#10 1. Citation: Gladwell‚Malcolm. Outliers: The Story of Success. New York: Little‚ Brown and Company‚ 2008. Pp. 177-200. 2. Summary: First two parts of chapter seven tells that Korean airlines have a high rate of crashing. According to the record‚ the loss rete for Korean Air in the period 1988 to 1998 was more than seventeen times higher than in the same period of United Airlines. But it turned itself around since 1999. In 2006‚ Air Transport World gave the Phoenix Award Korean
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Los Angeles Flower District Deep within the slums of Downtown Los Angeles rests a complex series of flower markets that make up the Flower District of Los Angeles. Specifically‚ at the intersection of Wall St. and Eighth St.‚ lie the two largest flower markets in Los Angeles. The Original Los Angeles Flower Market and the Southern California flower market are situated directly across the street from one another. Within these two mega-markets‚ tons of venders try their hand at selling flowers and
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determined in laboratory by Los Angeles test machine. Many tests have been developed to empirically characterize aggregate properties without‚ necessarily‚ strong relationships to the performance of final products incorporating an aggregate. The Los Angeles (L.A.) abrasion test is a common test method used to measure of degradation of mineral aggregates of standard grading resulting from a combination of action including abrasion and grinding. The standard Los Angeles abrasion test is ASTM C131:
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The (0-4) Los Angeles Lakers are Kings County‚ in the borough of Brooklyn‚ the most populous of the five boroughs and the entire state of New York‚ to battle the (0-5) Brooklyn Nets at the Barclays Center. The Lakers are on their first extended road trip of the season‚ where they will play 16 of their next 20 games. Usually team tend to come together and form a solid bond on the road‚ hopefully that will be the case for the 2015-16 Los Angeles Lakers. Instead of spending time seeing some of the
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