Experiences ™ ©2001 Harvest Consulting Group‚ LLC Harvest Consulting Group‚ LLC BrandSense™ Table of Contents Table of Contents BrandSense™ Introduction A Time for the Senses Recognition and Perception The Sense Connection The Case for Smell Putting the Senses Together BrandSense™ Cases Giving Your Brand Some BrandSense™ Quantitative Analysis: BrandSense Audit™‚ SensePlan™ Conclusion Sources Contact Us 01 02 03 04 05 08 09 11 12 13 14 15 Harvest Consulting Group‚ LLC BrandSense™
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Civic sense‚ or rather the lack of it‚ is a topic that has been widely discussed and argued in India. Somehow‚ most Indians do not care much for civic sense. And this attitude is prevalent across all sections of society. People today are so driven towards their personal goals that civic sense as an ethic has become a low priority‚ almost a nuisance. But this attitude could be harmful for India in the long run. Civic sense has dropped to an all-time low in recent years‚ as is rather obvious from
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Sense of Touch/Feeling The Skin Senses Consider the skin has remarkable versatility: It protects us against surface injury‚ holds in body fluids‚ and helps regulate body temperature. The skin also contains nerve endings that‚ when stimulated‚ produce sensations of touch‚ pain‚ warmth and cold. Like several other senses‚ these skin senses are connected to the somatosensory cortex located in the brain’s parietal lobes. The Somatosensory Cortex The skin’s sensitivity
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fading. My leaves curl and crumble. They are brown‚ dead‚ ugly. But you‚ you are a beautiful tree‚ whose branches stretch across the sky‚ far and wide. Whose leaves are a bright‚ luminescent green in the spring‚ and a rich‚ ruby red in the autumn. Your leaves fall in the winter‚ but by the summer you are you again. There are no such things as seasons in my life. It is just winter. Loneliness. I wish I was planted next to you. Though‚ we would make an odd couple wouldn’t we? Lost souls would wander
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Sense of Ownership A sense of ownership is not necessarily owning company stock‚ but a feeling of ownership in the work process. As employees develop this sense of ownership there is an increased sense of pride‚ motivation and self-esteem. The long-term impact is increased productivity. Generating a sense of pride can be a difficult task‚ however‚ it can be cultivated by developing a sense of ownership. Employees become much more attached to their work if they feel like a part of the process.
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SENSE ORGANS RECEPTORS (Sense organs) * Transducers of specific forms of kinetic energy * Change mechanical‚ electrical‚ thermal‚ chemical‚ or radiant energy into nerve impulses in sensory neurons Two major categories: * GENERAL RECEPTORS * Often exist as individual cells or receptor units * Widely distributed throughout the body * Most numerous such as: * touch‚ temperature‚ and pain: and * to initiate various reflexes necessary for maintaining
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Chemical Senses OLFACTION The sense of smell. Begins with the detection of molecules suspended in the air Olfactory stimuli Must be soluble in fat Taken through the nostrils and circulated within the nasal cavities connected to the nostrils. Olfactory epithelium Thin sheet of cells which contain neural receptors for olfaction Contains olfactory receptor cells and glia-type support cells that produce mucus Also contains basal cells which give rise to new receptors when needed Olfactory
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1. Things had gone well with this account overall. What‚ though‚ were the critical issues in determining the customer’s satisfaction that led to the loss of the customer? Was the problem simply a lack of satisfaction with the product? Using concepts from the chapter‚ describe how the customer’s value equation was influenced by the experiences both before the call and during the call. Companies in all industries and of all sizes understand that customers are perhaps their most valuable assets.
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Klinkenborg and then answer the following questions: http://www.nytimes.com/2008/07/18/opinion/18fri4.html?_r=1 1. Explain how the author describes the wind in three sentences? Provide one quote from the essay. 2. Copy down at least three descriptions that connect to at least three of the following senses: a. visual b. taste c. hearing d. touch e. smell 3. Write down the author’s main point. Actually copy his main point from the essay so I can see that you see his thesis
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to it‚ than one can skim through and see. After carefully reading the story‚ I believe the theme of this short story is the significance of the water. As the story progresses‚ we find the talent that the narrator states that only his father mastered‚ focused on finding water‚ by using a mere alder branch. When the father passes this talent or gift to his disengaged son‚ as the son grows old the son forgets his father’s talent. The symbol‚ Water has several unique meanings to it: one being‚ not all
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