Question: “The Keynesian income – expenditure model assumes that the macro economy can be fine tuned and controlled in the same way as an engine in a car”. Evaluate the validity of this assertation. The economics is concerned of the production and consumption of goods or services. It also deals with the problem of scarcity. It can be divided into two sections‚ microeconomics and macroeconomics. The microeconomics deals the demand and supply for the individual part of the economy. The macroeconomics
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I would like to express my deepest appreciation to all those who provided me the possibility to complete this report .Firstly‚ I would like to thank my additional mathematics teacher‚ Puan Rohana bt. Dalmen for her guidance and constant supervision as well as for providing necessary information regarding the project and also for her support in completing the project. I would like to express my gratitude towards my parents and family members for their kind co-operation and encouragement which helped
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The effects of advertising media on sales of insurance products: a developing-country case S.A. Aduloju Department of Insurance and Actuarial Science‚ University of Lagos‚ Lagos‚ Nigeria A.O. Odugbesan Formerly of Department of Business Administration‚ University of Lagos‚ Lagos‚ Nigeria‚ and S.A. Oke Department of Mechanical Engineering‚ University of Lagos‚ Lagos‚ Nigeria Abstract Purpose – Characterized by declining goodwill and exemplified sharp drop in gross premium
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Project Report on Advertising Effectiveness Project Report Advertising/Advertisement Effectiveness‚ What is Advertising‚ promotion of ideas‚ Basic Features of Advertising‚ goods advertised‚ Functions of Advertising‚ new product features‚ Promotion of sales‚ new product awareness‚ Consumer advertising‚ Comparative advertising Role of Advertising Effectiveness on Consumers‚ Most popular slogan‚ Sales of Coca Cola Cold drinks‚ Brands of Pepsi‚ Sales of Pepsi Cold drinks‚ effective media of advertisement
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Ethics in Marketing: False Advertising History of Advertising and the Rise of Ethical Implications For decades‚ advertisements have been telling us not only what to buy‚ but also what we shouldn’t be able to live without. The history of advertising can be traced back as far as the Roman Empire‚ where posters advertising the gladiatorial games would be hung around for all to see. Modern advertising dates back to about 1583 when the first daily newspaper was printed in England under the reign
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| |Types of Advertising techniques |2 | |Purpose of advertising |8 | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising
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Advertising and Consumerism According to the dictionary‚ ‘advertising’ means “publicize for the purpose of selling or causing one to want.” In a more casual language‚ it just means making a product popular or promoting it. In contemporary times it is one of the most if not the most important aspect of business management. With the rise of information technology and consumerism‚ advertising has changed from its traditional sense‚ to something much more complicated and challenging. That said if done
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Summaries Part 1: The Fall of Advertising. Advertising has always suffered from a lack of credibility. An advertisement is the opinion of a company whose motives and judgment are not the same as those of a consumer. Advertising tries to make up for its limitations by massive media expenditures. The emphasis has been on impact rather than on communications. Over the past few decades‚ three developments have seriously undermined the effectiveness of advertising in general. One is the increasing
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ROLE OF ADVERTISING IN COMMUNICATION Dettol Kitchen Gel – Liquid Dishwasher The project explores the use of communication strategies used by Dettol for the launch of its new product Dettol Kitchen Gel in the liquid dish-wash segment. The liquid dish-wash being a low consumer involvement category required aggressive communication strategies by Dettol and had thrown open a war of media communication PR activities between Dettol’s new entrant the Dettol – Kitchen gel and HUL’s Vim the market leader
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about the new media for advertising in which it describes a literature review of emerging models of advertising. The paper considers conversational’ interaction with consumers as another technique that has been successfully used to market new media usage‚ most notably to drive consumer adoption of mobile phone data services. It also highlights the international significance of the mobile phone as an immensely popular new media platform. Also Two case studies of recent successful advertising campaigns
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