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    Louis Armstrong's Journey

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    Louis Armstrong is recognized for his amazing performance with his raspy scat singing and outstanding showmanship with his trumpet. His journey pays tribute to people and events that have shaped many human lives to make them become who they are today or what they will become in the future. Musical genius‚ Armstrong‚ overcame from hard work and poverty to become Jazz’s greatest shining star. Before Louis Armstrong can become a star he had to go through some hardships. Armstrong was born

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    The difference between capital and revenue expenditure is a capital expenditure results in an addition to an asset account whereas a revenue expenditure results in an addition to an expense account. Capital expenditures are payments for asset alterations‚ additions and replacements. Revenue expenditures benefit a current period and are made to maintain assets with routine repairs or replacement of a minor part. Again capital expenditure will benefit 2 or more accounting periods through depreciation

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    Comparative Advertising

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    A few decades ago‚ advertising was still being considered as hefty non-revenue expenditure‚ but today all businesses recognize it as a vital function in their organization. With the growing awareness about Intellectual Property Rights‚ companies have realized the need for protection of their creative ideas in advertisements and branding. Moreover‚ increasing disputes are arising in the light of protection of brands and trademarks from infringement through competitive advertising. The project work

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    Internet Advertising

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    INTRODUCTION Online advertising‚ also called Internet advertising‚ uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing‚ search engine marketing‚ social media marketing‚ many types of display advertising (including web banner advertising)‚ and mobile advertising. Like other advertising media‚ online advertising frequently involves both a publisher‚ who integrates advertisements into its online content‚ and an advertiser‚ who provides the advertisements

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    Advertising IP

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    Title Course Planner Lectures MGT962 ADVERTISING 12377::Malika Rani Course Category Courses with conceptual focus 3.0 Tutorials Practicals Credits 0.0 0.0 TextBooks Sr No Title Author Edition T-1 Advertising Management Year Jaishri jethwaney & Shruti 2nd jain Publisher Name Oxford Higher Education Reference Books Sr No Title Author Edition Year Publisher Name R-1 Advertising & Promotion: An IMC Perspective Kruti Shah

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    Absolutism Louis XIV

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    “One King‚ One Law‚ One Faith” King Louis XIV began his reign of France the day after Cardinal Mazarin’s death and expressed his determination to be a real king and the sole ruler of France. He reigned in France from 1643 to 1715 and held the desire to enhance the glory of his dynasty. Louis XIV consciously fostered the myth of himself as the Sun King‚ the source of light for all of his people. He was a staunch believer in the theory of divine-right monarchy‚ which was a based on the belief

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    Criticism on Advertising

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    Advertising is known to perform three main functions‚ that is to inform‚ Persuade and remind. However‚ in doing so‚ it attracts a lot of criticism that roots to some societal issues. I believe that Advertising and Media is intangible. It is very evident that paid advertisements is the financial backbone of print‚ broadcast‚ and new media industry especially among developing countries. People are being benefitted on how an advertisement works. The awareness and suggestions

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    King Louis Xiv

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    King Louis XIV’s Life and Reign Maureen Bauer HUM 361 King Louis XIV’s Life Louis XIV was born September 5‚ 1638 to his parents Louis XIII and Anne of Austria. He was their first child after twenty-two years of marriage. His brother‚ Philippe‚ was born in 1640. His parents did not have a happy marriage as they were chosen for each other and the King’s duties often kept them apart. The Beginning At the age of four King Louis XIII became ill with tuberculosis and rushed

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    Advertising Development

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    ADVERTISING ESSAY Advertorials Author Neil Kokemuller defines advertorials as messages that are delivered in a specific to print media publications and websites. It has a distinct format compared with other print ads. (http://yourbusiness.azcentral.com/advertorial-vs-advertisement-5280.html) Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Most publications will not accept advertisements that look exactly like

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    Advertising in India

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    Indian advertising industry   The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect‚ the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated

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