------------------------------------------------- LOUIS VUITTON MARKET POSITION Louis Vuitton Malletier (commonly called Louis Vuitton) is a worldwide known French luxury brand‚ created in 1854‚ by Louis Vuitton. The main products are trunks and leather goods‚ ready-to-wear‚ shoes‚ glasses and jewelry. The LV monogram‚ used on most of the products‚ is highly recognizable‚ and is a main part of Louis Vuitton’s success. ------------------------------------------------- Competitive threats Competitors (current threat) Louis Vuitton
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Lv in Japan Q1. What has made LV business model successful in the Japanese luxury market? Ans. I would like to demonstrate the success of the Business Model of ‘LV’ via the concept of Four Ps (Product‚ Price‚ Place‚ and Promotion). Product – In general marketers seeks ‘adequate quality’‚ ‘faintness of use’ etc.‚ and too much of quality can be undesirable because it increase the cost. However‚ ‘LV’ handbags represented ‘products of distinctive qualities’ and ‘attention to details’.
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Question2: Introduction Louis Vuitton is the world’s biggest luxury brand for bags and accessories. It was established in France‚ Europe in year 1854. Louis Vuitton brand and company is an international well-established firm named after the founder and designer Louis Vuitton. Louis Vuitton entered Japanese market in year 1968‚ and it came the most popular luxury brand in Japan. In year 1970‚ LV opened its first stores in Japan‚ which had revenue of $1 Million on its first day. By 1977‚ the
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LOUIS VUITTON IN JAPAN: THE MAGIC TOUCH Table of Contents PROBLEM STATEMENT 3 SITUATION ANALYSIS 3 Company History and Background 3 Company Mission Statement and Vision 4 Company Strategy 4 INTERNAL ANALYSIS 4 Strengths 5 Weaknesses 5 EXTERNAL ANALYSIS 6 Opportunities 6 Threats 6 Political Elements 6 Economic Elements 6 Social-Cultural Elements 7 Technological Elements 7 Legal 7 Competitive Analysis 8 Market Analysis and Segmentation 8 KEY SUCCESS FACTORS 10 KEY UNCERTAINTIES 10 ALTERNATIVES
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Case 14: Louis Vuitton in Japan American Military University Abstract Established in France in 1854‚ Louis Vuitton‚ known as the oldest supplier of French luxury fashion goods‚ became known for its exquisite leather bags and trunks. Louis Vuitton opened its first overseas location in 1885 located in London‚ England. In 1888‚ Louis Vuitton developed the Canvas Damier Pattern which provided brand recognition and a symbol of product excellence. In 1977‚ Louis Vuitton expanded into the Japanese
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Louis Vuitton (LV) is the world’s leading luxury brand. It is ranked number 1. It is also regarded as the leading brand of the LVMH group and the 1st world group of luxurious goods which were produced and distributed. This brand was created in 1987. LVMH earned worldwide sales of €16.5 billion in 2007 (+7.7%). This achievement has ensured and conquered competition with its revenues being three times greater than its follower Richemont Group. The group has been split into five core activities with
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Louis Vuitton Presentation of the company Louis Vuitton is an international luxury French fashion house specialized in trunks and leather goods‚ founded by Louis Vuitton in 1854. As an emblem of the French luxury‚ Louis Vuitton knew how to make way on the international scene‚ by advancing an image of quality‚ elegance and refinement. Today‚ Louis Vuitton is one of the most recognizable and powerful brands in the world with more than 300 stores in 44 countries around the world and 2‚7 billion of
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DICHOTOMY BETWEEN LOUIS VUITTON AND INDIA’S ECONOMY Louis Vuitton has created a brand that stands for luxury. The company has worked hard on being the top luxury brand in the world. India is one of the fastest growing countries in the world. Its population is second only to China. Unfortunately‚ close to 90% of the country’s population lived on income less than $2.50 a day during the 1990s. In order to dichotomy to be mitigated‚ Louis Vuitton focused on the ultra-rich people in the country. These
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Louis Vuitton’s Marketing Strategy Posted on November 8‚ 2012 Louis Vuitton has established itself as one of the most high-end brands in the fashion industry. Its product is similar to other high-end fashion brands such as Prada‚ Gucci‚ Celine‚ Fendi‚ and Hemes. Its success and ability to remain in the market is because of its effective marketing mix. Product: Louis Vuitton has successfully established its own unique identity in the market place where people know the “LV” brand as opposed to just
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: Richard Small Submission Date : 02-03-2011 PROJECT PROPOSAL TITLE: LOUIS VUITTON AIM OF THE PROJECT: To understand the the marketing challenge faced by the LOUIS VUITTON the no 1 luxury brand in the world. OBJECTIVE: To investigate the LOUIS VUITTON (fashion & leather) business issues. These are some LOUIS VUITTON business issues * Regarding their distribution network‚ Louis Vuitton has a tremendous competitive advantage. But rapidly increase similar competitive brand
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