King Louis XIV King Louis XIV is a violent‚ self-centered villain who manipulates others for his personal gain. He was quick to shed blood‚ no matter what the cost. Although he expanded France’s borders by conquering countries with his royal army‚ his methods led to many unnecessary deaths. During his reign‚ three out of every five years were spent in war. (Popkin Par.3) King Louis XIV’s reign was full of unnecessary violence. He did not live the privileged life of a king-to-be‚ and he
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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THE CONCEPT OF LUXURY BRANDS Contents I – LUXONOMY 1. The Basic Definition of Luxury 2.1. The Necessity-Luxury Continuum 2.2. The Relativity of Luxury 2.3. General Perspective for the Definition of Luxury 2. The Major Understandings of Luxury by Area of Research 3.4. The Philosophical-sociological Understanding of Luxury 3.5. The Micro-economic Understanding of Luxury: Luxury Goods 3.6. The Managerial Understanding of Luxury:
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Louis Riel A legacy can be defined as your mark left on the world after you leave. Louis Riel did a lot of good things to help Canada get to where it is today even though some people might not think the same way. Louis Riel left a good legacy behind him because of the amazing things that he accomplished for Canada. Louis Riel was a leader in many different ways. He lead a blockade to stop the lieutenant-governor William McDougall from retrieving the Red River territory from the Metis. The Metis
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was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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students to use a primary source document to learn about the execution of French King Louis XVI in 1793. This activity is very easy to use. All you have to do is print off the primary source from the following website for classroom use or direct students to the website to answer the worksheet questions: http://www.eyewitnesstohistory.com/louis.htm The primary source document is labeled (The Execution of Louis XVI‚ 1793) Students read the document and answer the questions on the worksheet. The
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Louis XIV became the king of the French state‚ in other words‚ France‚ in 1643 at the age of five after the passing of Louis XIII and assumed the personal direction of affairs in 1661 at the age of 23. Louis XIV reigned over the French state until 1715. A historian proclaimed that “Louis XIV carried the principle of monarchy to its utmost success and abused it to the point of excess”. This statement can be proven to be true and false through his political‚ social‚ and economic development throughout
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famous absolute monarch‚ Louis XIV‚ had the longest reign of any of the French kings. Louis achieved this as a result of his reformed laws‚ foreign policy‚ a smart economic advisor‚ and his decision to deny power to the nobility. Although some of these ideas could be viewed as having a negative impacting on France‚ overall Louis XIV’s absolute government was beneficial to the development of his country. By restructuring France’s laws into one standard legal code Louis gained public support‚ by
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