Project title: Louis Vuitton Value Chain Case 2 Class : CL- mec-yf 13 Student: George Dulvara Number of characters (including spaces‚ footnotes‚ end notes and text boxes): 16947 Date: 16/04/2013 Signature _____________________________ Table of Contents Summary 2 Introduction 3 Motivation 3 Research question 3 Interpretation 3 Scope 3 Method 3 Analysis of Louis Vuitton Value Chain 4 Louis Vuitton Supply Chain 4 Value Chain 5 LEAN MANAGEMENT 6 Future development
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INTRODUCTION Louis Vuitton is one the world biggest brands in the luxury apparel segment. It essentially caters to a niche market segment due to its high prices and exclusive apparels. Louis Vuitton is a flagship of the Moett Hennessy Louis Vuitton (LVMH) Group. The flagship of LVMH‚ Louis Vuitton has been a major driving force behind the growth of the LVMH Group. The Company has seen various changes in the operations and strategies over the years‚ which have helped it evolve and maintain its premium
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Louis Vuitton(LV) was est. in 1854 in France and is known as one of the oldest French luxury fashion houses. The brand became famous for its exclusive leather bags and trunks. Over the years the LV line expanded from leather goods to fashion‚ selective retailing; wines & spirits; perfumes & cosmetics; watches & jewellery making the brand one of the most luxurious brands worldwide. The LV brand is most recognizable for its logo‚ quality‚ uniqueness and price. It resonates a sense of prestige‚
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CAPSTONE FINAL PROJECT Capstone Final Project: Louis Vuitton Analysis KeiyaHood student‚ Dean March – Prof‚ Ph.D.‚ Strayer University‚ Bus.‚ 499 March 8‚ 2012 Introduction Capstone Project: Select a publicly traded company by researching the Strayer Databases or the Internet. Download the annual report for the most recent year reported for the use in this assignment. Based on your review and analysis of the annual report‚ prepare a 6 – 8 paper in which you answer the following
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LuGUCCI‚ LOUIS VUITTON‚ & VERTU – MARKETING LESSONS FROM SOME OF THE WORLD’S MOST EXCLUSIVE BRANDS Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications‚ excellent product/service quality‚ but above all these brands have to try to remain fashionable‚ which is notoriously difficult. Gucci‚ Louis Vuitton and Vertu are three successful so-called luxury brands‚ that retail to the high-end market. Both Gucci and Louis Vuitton are well-established
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Louis Vuitton’s History and Growth: a) The Designer Louis Vuitton’s History: The designer Louis Vuitton was born with the name Louis Vuitton Malletier‚ and he was born in France in a country called Jura in 1821. He started working in France as a young adult‚ and he became a fashion designer by accident. He was from a working class family‚ as his father Xavier Vuitton was a farmer‚ and his mother was a milliner. Louis Vuitton used to walk 250 miles from his hometown to Paris‚ as he carried different
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the wealthy‚ brand conscious consumer with a high disposable income. Within these developing economies reside a “new breed of young entrepreneurs and noveau riche consumers”‚ offering large potential within the middle class market for luxury brands (Pan). Although these countries offer significant promise‚ access will come at the cost of fierce competition‚ potential of counterfeiting and international trade barriers. Bernard Arnault‚ the head of the Louis Vuitton Moet Hennessy brands‚ recognizes
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Louis Vuitton Case Study Teressa Bunton Louis Vuitton Case Study Question One Luxury retailers must focus on providing a rounded customer experience. Providing intimate one-on-one experiences and offering brand-wide scale for off-the-shelf goods are two perks that lure consumers into their stores. Louis Vuitton’s success also comes from their profound marketing strategy of providing their customers with the most luxurious products and services while broadening their market
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Louis Vuitton‚ as one of the leading luxury brands in the world‚ it is also one of the most well-known and the most legendary fashion houses in the world with one of the richest history. It began over 150 years ago‚ where the Louis Vuitton started his career as a trunk maker in France. When he was an intern‚ he has extraordinary skill to the craft box for packing clothes made for the royalty. His skill in making the boxes and‚ of course‚ originality was the reason why he was able to build a strong
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Louis Vuitton Moët Hennessy (LVMH) is a French multinational luxury goods conglomerate. Its headquarters are located in France‚ Paris. LVMH was formed after the merger of Louis Vuitton (fashion producer) and Moet Hennessy (cognac manufacturer) in 1987. The company controls around 60 subsidiaries which are often managed independently and each one of them manage a small number of prestigious brands. The main holding company of LVMH is Christian Dior - a luxury goods group. LVMH is the largest luxury
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