Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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King Louis XIV was a totalitarian and absolutist whose goal was “one king‚ one law‚ one faith.” He successfully accomplished his goals for “one king” and “one law” through divine right‚ and the establishment of Versailles‚ which centralized France and limited the power of the nobility. His last goal‚ however‚ “one faith” was hardly successful because it took a considerable amount of time to accomplish; but he eventually ended up with an entirely Catholic France. Louis XIV was successful in having
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Background of SportStuff.com SportStuff.com is founded in 1996 by Sanjay Gupta. The company is supplying affordable sports equipment for the parents to their children. Sanjay Gupta created the idea of this business because the parents complained that the children grow rapidly. It was not efficient and wasting money to replace the sports equipment for the children frequently. Since parents had to replace new expensive skates‚ skis‚ jackets‚ and shoes so often that it became of the rapid growth of
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This book was a really interesting it was all about politics. I tell you a story about Louis Riel. The man who harangued the crowd was the same man has urged them‚ the Sunday before to make this trip across the river. His name was Louis Riel. Once in Quebec‚ had wanted to be a priest‚ but the excitement of the North- West had called him back. Now he was one of the most vocal of the Métis leaders. Will we stand for this? Riel demanded. Will we stand here and let someone else tell us what to do‚ someone
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Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns
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King Louis XIV King Louis XIV is a violent‚ self-centered villain who manipulates others for his personal gain. He was quick to shed blood‚ no matter what the cost. Although he expanded France’s borders by conquering countries with his royal army‚ his methods led to many unnecessary deaths. During his reign‚ three out of every five years were spent in war. (Popkin Par.3) King Louis XIV’s reign was full of unnecessary violence. He did not live the privileged life of a king-to-be‚ and he
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CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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enessBRAND AWARNESS OF MAHINDRA XYLO IN AN AROUND SILIGURI FROM KHOKAN MOTORS SUBMITTED ON PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION PREPARED BY NAME: PRAMIT CHHETRI ROLL NO: 75/BBA/067149 DATE: EXTERNAL GUIDE (ARCHANA DIAZ) SUBMITED TO 05-06-2010 INTERNAL GUIDE (SUVAMAY BHOWMICK) INFORMATION TECHNOLOGY CENTRE UNIVERSITY OF NORTH BENGAL DARJEELING: 734013 DECLARATION I do hereby declare that this project is submitted by me for partial fulfilment of the Bachelor of
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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Louis Riel A legacy can be defined as your mark left on the world after you leave. Louis Riel did a lot of good things to help Canada get to where it is today even though some people might not think the same way. Louis Riel left a good legacy behind him because of the amazing things that he accomplished for Canada. Louis Riel was a leader in many different ways. He lead a blockade to stop the lieutenant-governor William McDougall from retrieving the Red River territory from the Metis. The Metis
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