brand design + strategy BRAND ASSESSMENT WHAT IS A BRAND? Though a brand is oftentimes mistaken as a variety of different things‚ it’s important to understand its ambiguous nature. A brand is not simply the logo‚ nor the visual identity. A brand is not the product‚ the service‚ the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather‚ a brand is a collection of perceptions that reside in the mind of the consumer/customer. It is the gut feeling
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Louis Armstrong is a very talented musician‚ actor‚ and singer. He has lived a prosperous life with a lot of success and an equal amount of downfalls. Louis Armstrong’s story goes back to over one hundred years ago. Nicknamed Satch‚ Satchmo‚ Satchelmouth‚ Dipper‚ and Dippermouth Louis Armstrong took over and changed the jazz industry to what we know it as today. Louis Armstrong was born on August 4‚ 1901 in New Orleans‚ Louisiana. His father‚ William Armstrong‚ abandoned the family during Louis’
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October 2011 Louis XIV and Absolutism Over the past hundreds of years‚ many monarchs have used absolutism to rule over their nations. Louis XIV used absolutism to keep his subjects loyal to him. There were many different aspects in Louis’s absolutism including fear and power. Louis created different materialistic objects and created jobs and laws to keep many of his subjects loyal. He also had many different characteristics that would make different types of people loyal to him. Louis could make his
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Louis Zamperini survived the life raft‚ but he was about to face another impenetrable obstacle to stay alive. Following the capture of Louis and Phillip‚ Japanese soldiers took the two men to a camp‚ where they were cleaned appropriately. Evidence from Louis Zamperini: The Story of a True American Hero by Richard Green in 2014‚ revealed that Louis Zamperini and his friend Phillips‚ were “Nursed back to health” (paragraph 5). Louis was becoming healthy again‚ before he would travel to a worse Japanese
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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about evaluating the strategies of branding Switzerland. Firstly‚ the paper provides a comprehensive literature review around nation branding area. In the second part‚ a case study about branding Switzerland will be presented. Within the case study part: positioning the image of Switzerland along with main aspects and practical strategies in branding Switzerland will be covered. In the third part‚ Dordevic’s six dimensions of a nation brand will be explained and the overall strategies will be criticised
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Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................
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TABLE OF CONTENTS INTRODUCTION 1 WORLD MARKET 1 CORPORATE HISTORY 1 GROWTH STRATEGY 2 SPECTRUM AND UNITED INDUSTRIES 2 GROWTH STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE
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comic book in terms of visual style‚ proposes isolation as an encompassing theme primarily surrounding the protagonist Louis Riel. For instance‚ in the first two panels of the strip‚ although Louis Riel is being spoken to‚ he is the only figure in the scene so as to be directly “apart from others” as the definition of isolation refers to. Moreover‚ within these two panels‚ Louis Riel’s back is even to the unknown figure speaking which further illustrates the message of separateness and also potentially
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Louis Armstrong is recognized for his amazing performance with his raspy scat singing and outstanding showmanship with his trumpet. His journey pays tribute to people and events that have shaped many human lives to make them become who they are today or what they will become in the future. Musical genius‚ Armstrong‚ overcame from hard work and poverty to become Jazz’s greatest shining star. Before Louis Armstrong can become a star he had to go through some hardships. Armstrong was born
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