Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
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Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches
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Beliefs of Brands Many universities students and high school students keep pursuing famous brands. From clothes to mobile phones‚ even study articles like electronic dictionaries and pens‚ they are inclined to buy famous as well. This phenomenon has aroused wide attention. One of reasons or the main reason is that brands provide us with beliefs‚ provide people good trust‚ and provide the good feeling. A brand indeed provides us with beliefs‚ usually a good brand gives people a good trust‚ and
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Leader Analysis Sheet Name of leader: Louis XIV Lifespan: 5 September 1638 – 1 September 1715 Title: Was an absolute monarch Country/region: Years in power: began his rule of France in 1661 after the death of his chief minister Political‚ social‚ and economic conditions prior to leader gaining power: His first priority was to prevent officials from abusing their power Louis continued his predecessors’ work of creating a centralized state governed from the capital Under
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complicated by his alcoholism in 1931. In both pieces‚ Louis Armstrong and Bix Beiderbecke and their instruments are what stand out in the songs. The tempo of the pieces are different with “I’m Coming to Virginia” being the slower tempo of the two. Louis Armstrong normally has a real bright sound. In “The Potato Head Blues” the best way to describe his timbre here is something more "street". It’s not as refined. You can tell Louis hasn’t had any formal training and is just raw talent. The
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Branding a Person call Sachin Tendulkar Sachin Ramesh Tendulkar This write up entails information about Sachin Tendulkar’s cricketing feats as well as key insights about the brand called Sachin Tendulkar. 3/22/2013 2 Table of Contents About Sachin ................................................................................................................................................. 3 Career Snapshot .............................................................................
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Brand Personality ► Brand personality is what distinguishes one brand from another or a particular brand from a product. is easier to intuitively understand brand personality rather than define it ► It Brand personality of DABUR ► Strong heritage ► Herbal or ayurvedic benefit ► Healthy ► Nurturing ► Consumers find it easy to deal with brands that have strong personality because it is easier to remember them. ► Ex : Parle G the largest selling biscuit in the low price segment
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Twenty-Nine I had completely forgotten Louis’ appointment with Baroness Portella until the next morning when he was dressing to leave. I wanted to go with him‚ but even though Boudreaux and Louis both said that they felt the meeting was because of me‚ I dared not ask to go. The Baroness had not requested my presence there. Anxiously‚ I waited his return‚ but it was hours before he did return and by that time‚ I had become angry. When he walked in‚ I could see right away that all was not well. “Where
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BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
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