Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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Notes: Active Portfolio Management By Zhipeng Yan Active Portfolio Management By Richard C. Grinold and Ronald N. Kahn Part I Foundations......................................................................................................... 2 Chapter 1 Introduction..................................................................................................... 2 Chapter 2 Consensus Expected Returns: The CAPM ..................................................... 3 Chapter 3 Risk .
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Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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I feel as if Louis riel does not even deserve to have a trial right now. He is a good man and violence was his last option‚ Thomas Scott was undeserving. All the curses and mentality he had was un-needed on this earth. Louis Riel is needed though‚ he has saved the Metis and First nations many of times. He came back to them and they could rely on him‚ he never went out of reach for them. And yes‚ we all know he was in mental hospitals‚ and people did think he was crazy but Louis has never shown anything
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development of a quantitative method that takes the diversification benefits of portfolio allocation into account. Modern portfolio theory is the result of his work on portfolio optimization. Ideally‚ in a mean-variance optimization model‚ the complete investment opportunity set‚ i.e. all assets‚ should be considered simultaneously. However‚ in practice‚ most investors distinguish between different asset classes within their portfolio-allocation frameworks. In our analysis‚ we view the process of asset allocation
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CAPM 6 CAPM’s application 6 Steps in practice 6 Part B - Actively managed investment Problem defined 10 Solution: Black – Litterman Model 11 Application for Dow Jones Plus Fund 12 Review on the Portfolio 13 Conclusion 14 Part C – Portfolio performance and Style analysis Portfolio performance Sharpe’s Measure 16 Treynor’s Measure 16 Jensen’s Measure 17 M2 Measurement 17 Style analysis Style analysis 18 Benchmark indices 18 Fund’s return 19 Conclusion 19 Reference
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VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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Brand Admiration Project (ZARA) 9.19.12 So what is Zara? Many people have probably never heard of the clothing/fashion brand named Zara. Even if you have heard of Zara‚ the chances of you seeing Zara on any poster or television advertisements is very slim. In fact the Spanish clothing retailer has a very unusual marketing strategy. Zara has a “zero advertising policy.” With almost no money going into advertisement‚ how is Zara able to compete with competitors? Unlike competitors‚ Zara
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1 INTRODUCTION 2 QUANTITATIVE CONTENTCONTENT ANALYSIS 2.1 Research problem 2.2 Research questions 2.3 Method 2.4Findings 2.5 Analysis 1 INTRODUCTION This portfolio is a summary and conclusion on media studies relating to media content and audiences . The purpose of the portfolio is to outline how media ‚ through quantitative and qualitative analysis ‚ are able to produce meaning. Film theory and criticism is relevant to content analysis as it best illustrates the
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