Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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INTEREST-BEARING SECURITIES AND THEIR ROLE IN PORTFOLIO MANAGEMENT Introduction Investment management is the professional asset management of various securities (shares‚ bonds and other securities) and other assets (e.g.‚ real estate) in order to meet specified investment goals for the benefit of the investors. Investors may be institutions (insurance companies‚ pension funds‚ corporations‚ charities‚ educational establishments etc.) or private investors (both directly via investment contracts
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What makes your big head so hard? I love her. I love her just the same Crazy bout that woman cause Caldonia is her name ‘Caldonia’ (Jordan‚ 1945) — as seen from this excerpt of Caldonia‚ Louis Jordan composed a set of lyrics that is essentially fragmented between short recitations and a follow-up shout of “Caldonia!”. The fact of the matter was that he did not necessarily perform the track in a traditional manner—instead‚ he performed the
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------------------- Brand Positioning Case Study* | The choice of a university as a place to study is as much to do with emotion as it is to do with logic. Therefore the brand positioning of the University is a key driver in the choice. However‚ not many universities have actively managed their brands. Their brands have just grown rather than been shaped or managed.B2B International was commissioned by one of the UK’s largest universities to show how it could develop its brand to gain a sustainable
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BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS SUBMITTED BY:- Jayalekshmi S.P. PGDM: - TPS 20th BATCH Roll No: - 20024 Corporate Guide Faculty Guide Mr. Ajith Vasudevan
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CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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Wade 1 Mrs. Russell Writing Skills 27 September 2010 St. Louis Cardinals Since 1882‚ the St.Louis Cardinals have been going strong. They have always had a good ball club and have won 10 World Series in the National League. That number remains the second most in the whole MLB. The Cardinals belong to the Central Division of the National League and usually stay at the top of the division. The St. Louis Cardinals have been around since 1882 to current day. According
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Business Writing Portfolio COM/285 March 22‚ 2011 University of Phoenix CERTIFICATE OF ORIGINALITY: I certify that the attached paper is my original work. I affirm that I have not submitted any portion of this paper for any previous course‚ and neither has anyone else. I confirm that I have cited all sources from which I used language‚ ideas‚ and information‚ whether quoted verbatim or paraphrased. Any assistance I received while producing this paper has been acknowledged
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INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant
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