Westpac B a n k i n g Corporation International Marketing Entry Strategy Report prepared by: Jean Diaz Due date: 09/06/2011 La Trobe University- Bendigo Semester 2 International Marketing Entry Strategy Table of Contents Executive summary Introduction Company and product background Provide an analysis of the business and product performance Company objectives and corporate strategies What is the product and needs does it satisfy? 1 2 3 3 4 6 7 7 10 12 14 15
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Building Customer Loyalty Customer loyalty matters because selling more to existing customer is much easier‚ and cheaper‚ than looking for and selling to new customers. On the other hand‚ it is significant to obtain new customers. Nevertheless‚ new customer requires more investment to make them loyal. This briefing covers: • Understanding who are T-mobile’s most valuable customers • How to achieve a high standard of T-mobile customer care for all customers • How to turn
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STRATEGIES FOR MARKET ENTRY: Fast Moving Consumer Goods Companies in Emerging Markets Mark Sorgenfrey Lasse Munch M.Sc. Strategy‚ Organisation and Leadership Academic advisor: Mai Skjøtt Linneberg Aarhus School of Business 2009 Abstract Multinational enterprises (MNEs) are increasing their presence in the lives of more and more consumers as companies seek to expand and promote their products to a still wider range of markets globally. As markets change and develop‚ so does the strategy used
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Market Entry Mode Strategy It is important for any organisation who wishes to operate its business worldwide to know the ways on how to enter a foreign market. Either it’s an existing product or even a new product‚ to identify thus implementing the correct mode of entry is crucial in order for a business to survive in a foreign market. Among the strategies on mode of entries are; Exporting‚ Licencing‚ Joint Ventures and Manufacturing (Ghauri and Cateora‚ 2010). Knowing that the economy in Russia
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SWOT Analysis After much in-depth research of NeverWet‚ the following table of the company’s strengths‚ weaknesses‚ opportunities and threats has been created: STRENGTHS - Multi-purpose product - Anti-corrosion - Self-cleaning - Industrial uses WEAKNESSES - Primarily a water/liquid repellent - Little to no rainfall in Saudi Arabia OPPORTUNITIES - NeverWet could be useful for workers in the oil industry as it could keep their shoes and clothes clean‚ and help them last longer - NeverWet could be
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Choosing the right market entry strategy for DePuy (a division of Johnson and Johnson) Abhishaik Kumar Reddy Student ID: 1453562 29 May‚ 2010 Word count 1520 University of Auckland Table of Contents 1.0 Introduction1 2.0 Choosing the right market entry strategy 2 2.1 Background 2 2.2 Schools of Thoughts and Key Ideas 3 2.3 Implications for orthopedic medical device companies 4 2.3.1 Identifying
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Market Entry Strategy Selection in China Introduction Foreign firms deciding to entrer a host country face numerous options of entry modes‚ which include equity joint ventures‚ wholly foreign owned enterprises‚ acquiring existing firms‚ franchising and licensing‚ contractual joint ventures‚ representative offices‚ build-operate-transfer and so forth. However‚ the most important process a foreign company should do before deciding an entry modes is to make sure it know the targeted market very
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Market Entry Strategy for Jack Daniels (Brown-Forman) to Germany Products Being Exported Consumer: Jack Daniels Old #7 Whiskey Industrial: Jack Daniels signature Whiskey Barrels International Business Policy 490 By: Market Entry Strategy for Jack Daniels (Brown-Forman) to Germany Brown-Foreman Company The Brown-Forman company who is the owner of the Jack Daniels brand since 1956 was founded in 1870 by George Gavin Brown‚ a young pharmaceuticals salesman in Louisville‚ who
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TWO WAYS OF MODULARIZATION STRATEGY IN JAPAN TOYOTA - HONDA VS. NISSAN - MAZDA Masayoshi IKEDA Yoichiro NAKAGAWA Today‚ as the end of the 20th century draws closer‚ European and US auto industries are several years ahead of Japanese counterpart in their effort for modularization. However‚ of all European and US automakers‚ the modularization effort made by the Big Three in the US is not so conspicuous‚ because of obstructions such as opposition from UAW. Meanwhile‚ German automakers are mainly
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Jacobs at Louis Vuitton When it comes to Louis Vuitton‚ we all think of Marc Jacobs. This talented designer has been with Louis Vuitton close 2 decades and has left indelible mark in the development of the brand Louis Vuitton. The first step in the successful design career was marked by Marc Jacobs fashion label event 150 old Louis Vuitton "dots" “brain” This U.S. position Creative Director. Year 1997‚ Jacobs has officially become an important part of the oldest fashion brand Louis Vuitton. Undeniably
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