HOSPITALITY MANAGEMENT‚ TOURISM AND GASTRONOMY FACULTY Hospitality Management Airbnb: Porter Five Forces Subject: Strategic Management Teacher: Marina Cassilha Group Members: Cheng Bustamante‚ Rebeca Trillo Murrieta‚ José Lima – Peru 2015 Index Page 1. Bargaining power of customers (buyers) 3 2. Bargaining power of suppliers 3 3. Threats of new entrants 4 4. Threats of substitute products or services 4 5. Intensity of competitive rivalry 5 6. Bibliography
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Porter’s five forces analysis for IKEA Threat of New Entrants As the current market is saturated‚ there is little attraction for a competitor large enough to threaten IKEA’s position. In addition‚ the significant amount of financial investments and expertise are required to become a discounted furniture retailer in a global scale. There is little threat from new entrants. Threat of substitute products The Threat of substitute products is low. As there are no too many products and services available
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factors butalso forecast change‚ so that it can take advantage of changewithin the environments in which it operates.PEST analysis is used to identify the external forces affectingan organisation .This is a simple analysis of an organisation’sPolitical‚ Economical‚ Social and Technological environment.A PEST analysis incorporating legal and environmentalfactors is called a PESTLE analysis. 3. P for POLITICAL FACTORS E for ECONOMIC FACTORS S for SOCIAL FACTORS T for TECHNOLOGICAL FACTORS 4. Legislation
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Porter Five Forces – Degree of Competition The UK banking industry is made up of three distinct types of competition which include the following (OFT‚ 2010): · Retail banks - Accept deposits and use these funds to make loans as well as offering other financial products to consumers and firms. Lloyds Banking Group‚ Virgin Money‚ Metro Bank‚ · Universal banks which not only offer retail banking services but also offer wholesale and investment banking services. For example: Barclays‚ HSBC
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Five forces Analysis of Café de coral 1. Threat of entry is low - Rent - Experience 2. Threat of substitutes is high -Lots of substitutes (McDonald’s‚ Tsui Wah) -Price range (substitutes are cheaper) 3. The bargaining power of suppliers is high - Switching cost is high - The suppliers are concentrated 4. The bargaining power of buyer is high - Lots of substitutes and suppliers - Switching cost is similar or low 5. Degree of rivalry is high - High fixed cost (rent) - Competitors are of the roughly
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PEST Analyses A PEST analysis (also sometimes called a STEP‚ PESTLE or STEEP analysis) looks at the external business environment. PEST stands for Political‚ Economic‚ Sociocultural and Technological. Technological factors in this case‚ include ecological / environmental aspects - the second E in STEEP and PESTLE‚ while legislative factors are included under Political (the L in PESTLE). The analysis examines the impact of each of these factors (and their interplay with each other) on the business
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Table of contents BMW: case study analysis Q1: Business environment and main trends in 2004 The global car market started decline in 2003‚ led by market falls in North America and Western Europe. Other regions of the world led by East Asia are seeing further car market expansion in 2003. In 2004‚ projections for livelier economic growth underpin the resumption of car market growth in Western Europe and North America. (Langley 2004‚ p691-711) Although the more stringent laws can eat away at
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PEST analysis A PEST analysis is used to identify the external forces affecting an organisation .This is a simple analysis of an organisation’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. Political The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for
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Five Forces Model (Highly Negative. Range from 1-5) Rivalry (3) 1. How many companies in industry? As Nike is an international company that has their product selling worldwide‚ they have countless of competitors‚ including many domestic local firm. However‚ not all of these companies have the power to compete with Nike‚ only a few international companies are Nike¡¦s major competitors‚ for instance‚ Adidas and Reebok. 2. How do they compete each other in term of 4P marketing strategy Product:
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the basis of PEST analysis launch a Pakistani product in Belgium? In order to launch a Pakistani product in foreign country we have to look macro economic conditions of that country. There are different accept and measurement. As to market Pakistani product certain thing are important for instance culture‚ area‚ age‚ group‚ buying power‚ availability of raw material etc. Macroeconomic play vital role to sell a product in any country of the world. In macroeconomic PEST analysis is very important
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