------------------------------------------------- LOUIS VUITTON MARKET POSITION Louis Vuitton Malletier (commonly called Louis Vuitton) is a worldwide known French luxury brand‚ created in 1854‚ by Louis Vuitton. The main products are trunks and leather goods‚ ready-to-wear‚ shoes‚ glasses and jewelry. The LV monogram‚ used on most of the products‚ is highly recognizable‚ and is a main part of Louis Vuitton’s success. ------------------------------------------------- Competitive threats Competitors (current threat) Louis Vuitton
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com/reports/556354/ LVMH Moet Hennessy Louis Vuitton SA - SWOT Analysis Description: The LVMH Moet Hennessy Louis Vuitton SA - SWOT Analysis company profile is the essential source for top-level company data and information. LVMH Moet Hennessy Louis Vuitton SA - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. LVMH Moet Hennessy Louis Vuitton (LVMH) produces and retails luxury goods
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INTRODUCTION Louis Vuitton is one the world biggest brands in the luxury apparel segment. It essentially caters to a niche market segment due to its high prices and exclusive apparels. Louis Vuitton is a flagship of the Moett Hennessy Louis Vuitton (LVMH) Group. The flagship of LVMH‚ Louis Vuitton has been a major driving force behind the growth of the LVMH Group. The Company has seen various changes in the operations and strategies over the years‚ which have helped it evolve and maintain its premium
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WASEDA BUSINESS & ECONOMIC STUDIES 2008 NO.44 Marketing Principles of Louis Vuitton The Strongest Brand Strategy by Shin ’ya Nagasawa* Abstract: By systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product‚ Price‚ Place‚ and Promotion)‚ our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words‚ the object is to distill the rules and
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Louis Vuitton(LV) was est. in 1854 in France and is known as one of the oldest French luxury fashion houses. The brand became famous for its exclusive leather bags and trunks. Over the years the LV line expanded from leather goods to fashion‚ selective retailing; wines & spirits; perfumes & cosmetics; watches & jewellery making the brand one of the most luxurious brands worldwide. The LV brand is most recognizable for its logo‚ quality‚ uniqueness and price. It resonates a sense of prestige‚
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offering large potential within the middle class market for luxury brands (Pan). Although these countries offer significant promise‚ access will come at the cost of fierce competition‚ potential of counterfeiting and international trade barriers. Bernard Arnault‚ the head of the Louis Vuitton Moet Hennessy brands‚ recognizes that penetration‚ growth and development in these emerging markets are a critical part of the brand’s long-term global strategy. LVMH is the parent company of around 50 sub-companies
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LuGUCCI‚ LOUIS VUITTON‚ & VERTU – MARKETING LESSONS FROM SOME OF THE WORLD’S MOST EXCLUSIVE BRANDS Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications‚ excellent product/service quality‚ but above all these brands have to try to remain fashionable‚ which is notoriously difficult. Gucci‚ Louis Vuitton and Vertu are three successful so-called luxury brands‚ that retail to the high-end market. Both Gucci and Louis Vuitton are well-established
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Project title: Louis Vuitton Value Chain Case 2 Class : CL- mec-yf 13 Student: George Dulvara Number of characters (including spaces‚ footnotes‚ end notes and text boxes): 16947 Date: 16/04/2013 Signature _____________________________ Table of Contents Summary 2 Introduction 3 Motivation 3 Research question 3 Interpretation 3 Scope 3 Method 3 Analysis of Louis Vuitton Value Chain 4 Louis Vuitton Supply Chain 4 Value Chain 5 LEAN MANAGEMENT 6 Future development
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University of Windsor 04-75-498 Strategic Management Louis Vuitton Case Analysis Key Issue Louis Vuitton is a flagship group of LVMH‚ which had double digit growth during 2010 and 2011. Michael Burke‚ the new CEO of LV group is uncertain about whether the group can grow sustainable. The main issue he current encounter is that how to push LV to grow steadily and protect LV’s values and heritage from being undermined. External
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[pic] Louis Vuitton: New product introductions vs. product availability In the spring of 2004‚ Mr. Marcello Bottoli‚ CEO of Louis Vuitton‚ the largest and most profitable subsidiary of LVMH (Louis Vuitton-Moet Hennessy)‚ the #1 luxury goods company in the world‚ was called upon to arbitrate a ongoing conflict between Mr. Jean-Marc Loubier‚ the company’s vice president for marketing and sales‚ and Mr. Emmanuel Mathieu‚ the vice president for manufacturing and logistics. For
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