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    Market

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    examples of: a. non-word marks b. brand extensions c. brand symbols global brands d. e. both a and c British entrepreneur Richard Branson has built a global business empire by: a. relying on brand extension b. being the first to use smart cards in major markets c. developing local brands d. avoiding consumer businesses with established leaders Maslow’s hierarchy is applicable to global marketing because it can help explain

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    Business Culture in Japan

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    Class Discussion Compare the business culture of the UK with that of Japan. How would business negotiations between delegations from the two countries be affected‚ and how would you advise a UK team to prepare for the negotiations? “Nihonjinron”‚ literally “the Theory of the Japanese”‚ has been of fascination for both Japanese and foreigners alike‚ and the industrialised world seems acutely aware that the Japanese are very different to Westerners‚ in ideology‚ religion‚ and business strategies

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    Japan and Mr. Prescott

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    JOHN HIGGINS – AN AMERICAN GOES NATIVE IN JAPAN In the fall of 1962‚ Mr. Leonard Prescott‚ vice-president and general manager of the Weaver-Yamazaki Pharmaceutical Company Ltd. of Japan‚ was considering what action‚ if any‚ to take regarding his executive assistant‚ Mr. John Higgins. In Mr. Prescott’s opinion‚ Mr. Higgins had been losing his effectiveness as one who was to represent the U.S. parent company because of his extraordinary identification with the Japanese culture. The Weaver Pharmaceutical

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    Education System of Japan

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    gates open there was a stampede‚ and 20 people were injured and 1 woman died. Today I’m not going to be able to talk about the issues in the whole world‚ so I’m going to focus more about the problems there are in Japan’s educational system. In Japan education is available‚ but it might not be within reach for everyone. As you can see in the graph‚ college tuition has increased in the past 40 years. Private university tuition was 183‚000 yen per year average and public university tuition was 36

    Free School Education College

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    Robotic Surgery in Japan

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    Robotic Surgery in Japan Team E Technology‚ Society‚ and Culture Hornibrook8/24/2014 Table of Contents Introduction.........................................................................................................................5 Description of Robotic Surgery........................................................................................5-6 Science of Robotic Surgery........................................................................................6 Historical

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    A chapter “Iitiko-Dori” in this book says that the Japanese are willing to accept foreign cultures and Japan has developed it’s economy with using technologies and systems that are imported from foreign countries. However‚ the Japanese have also excluded foreigners or foreign cultures. In Edo era‚ Tokugawa government forbade trading with almost all the countries. In one sense‚ that helped Japan improve it’s unique culture‚ such as kabuki‚ ennichi‚ and so on. The Japanese can enjoy it’s specific culture

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    Doing Business in Japan

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    office of JETRO (Atlanta‚ Chicago‚ Denver‚ Houston‚ Los Angeles‚ New York‚ and San Francisco) on behalf of Japan External Trade Organization (JETRO)‚ Tokyo‚ Japan. Additional information is available at the Department of Justice‚ Washington‚ D.C. Misunderstandings caused by different communication styles often lead to lost business opportunities for foreign businesspeople dealing with Japan. This booklet is intended to fill such gaps. We asked Dr. Ernest Gundling‚ an intercultual specialist‚ to

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    Robert Louis Stevenson

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    When one reads the nonfiction work of Robert Louis Stevenson along with the novels and short stories‚ a more complete portrait emerges of the author than that of the romantic vagabond one usually associates with his best-known fiction. The Stevenson of the nonfiction prose is a writer involved in the issues of his craft‚ his milieu‚ and his soul. Moreover‚ one can see the record of his maturation in critical essays‚ political tracts‚ biographies‚ and letters to family and friends. What Stevenson

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    The totalitarianism traits of ideology‚ control of information and persecution led to the Rape of Nanking which was another atrocity committed by Japan. Ideology is making goals that will benefit the government or state. Control of information is censorship to make citizens think positively about the government or state. Furthermore‚ persecution is the belief of wrongdoing of the enemies of different ethnic‚ religious or political groups. An example of ideology used by the Japanese government

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    A Cultural Barrier in Japan

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    COMMENTS THE TRANSNATIONAL APPLICATION OF SEXUAL HARASSMENT LAWS: A CULTURAL BARRIER IN JAPAN JACQUELINE M. EFRON* 1. INTRODUCTION Globalization is shaping the world in which we live.’ Although globalization began as an economic process‚ it has turned into a cultural‚ political‚ technological‚ environmental‚ and humanistic event.2 Globalization has forced corporations to expand their operations across geographical borders‚’ and has resulted in an increase in the number of multinational

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