TSUNAMI IN JAPAN Japan was hit by a 9.0 magnitude earthquake on March 11‚ 2011‚ that triggered a deadly 23-foot tsunami in the country’s north. The giant waves deluged cities and rural areas alike‚ sweeping away cars‚ homes‚ buildings‚ a train‚ and boats‚ leaving a path of death and devastation in its wake. Video footage showed cars racing away from surging waves. The earthquake—the largest in Japan’s history—struck about 230 miles northeast of Tokyo. The Pacific Tsunami Warning Center issued warnings
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Marketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation‚ Apple‚ and the chosen product‚ laptop computers‚ include market segmentation‚ market positioning‚ and the marketing mix‚ which comprises price‚ promotion‚ place and product. Established in the United States of America in April 1976‚ Apple Inc is a multinational
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Current Events Assignment Earthquake in Japan On March 11‚ a 9.0-magnitude earthquake struck the northeastern coast of Japan‚ causing widespread and serious damage to infrastructure and to human life. A massive earthquake-triggered tsunami followed‚ washing away large parts of several coastal cities The recent tragedy in Japan will affect the global food supply and might just be the event that triggers the reverse of our dependence on Asia for cheap foods. Americans might complain about
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Louis XIV had many names. Louis the Great‚ Louis the Grand Monarch‚ or the Sun King. He was born September 5‚ 1638‚ in France. He was named “gift of God”. A younger brother‚ Philippe‚ followed two years later. When the king died on May 14‚ 1643‚ that’s when Louis took the crown at 4 years old. In a series of wars between 1667 and 1697‚ he extended France’s eastern boarders at the expense of the Habsburgs. In the War 1701-1714‚ the Spanish succession engaged a vicious European alliance in order
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In Japan nobody dares to talk about the causes of suicide or how to fight them‚ but manuals teaching you how to kill yourself sell over a million copies. What if 10‚000 lives could be saved in Japan? Not by miracles but by ideas‚ by honesty. Would anybody dare to listen? If death is darkness this is about life‚ this is about trying to take back life from the jaws of death; this is about choosing hope over despair‚ even when you’re desperately hanging on by your fingernails. 300‚000 Japanese people
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States didn’t even leave a warning for Japan to get ready or give them a chance to surrender from the world’s harshest war weapon (Primary source packet #2). In another document‚ Mr. Byrnes’ didn’t agree with the atomic bomb incident because Japan was already defeated and wouldn’t have made it another 6 months (document based questions #2). If the United States would’ve just waited a little longer or use a less harsh method that they knew more about‚ I bet Japan would’ve gave up and let us win. I also
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Brand Positioning Brand Positioning Positioning is owning a piece of consumer’s mind‚ Positioning is not what you do to a product It’s what you do to the mind of the prospect You position the product in the prospect’s mind ‘It’s incorrect to call it Product Positioning’ – Ries & Trout Brand Positioning is owning a piece of customer’s mind. It’s not what a marketer does to its brand but how it is perceived in the mind of the customer. For this‚ a brand has to be distinctive‚ relevant
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"Brand positioning is an attempt to create and maintain a unique representation of the brand in customer’s mind‚ a representation that is expected to stimulate choice of that brand" (Rossiter‚ 2005‚ p.42). Positioning‚ in fact‚ refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumer’s mind. Nevertheless‚ developing a successful positioning strategy is not easy
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[pic] Japan Geography Japan is about the same size as California. Japan is made up of many islands. The four largest islands in Japan are Honshu‚ Hokkaido‚ Kyushu‚ and Shikoku. Japan forms an arc in the Pacific Ocean. Japans total area is about 378‚000 square kilometers. About 75% of Japans land is mountains. Japans highest mountain is Mount Fuji at 3776 meters. Japan has several volcanic regions and 80 volcanoes are considered active. Mount Fuji hasn’t erupted since 1707 and is considered capable
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B) Produce an individual report which sets out a market strategy for a new market (segment) for Tesco to enter. This should be fully justified. (50% of overall marks and due by 3pm Thursday of week 8) Executive Summary: After analysing the changing habits of UK consumers‚ it is seen that consumers begin to shape the industry in the sense of “health consciousness” and “awareness of product quality”. Starting from this point‚ this report aims to suggest new segment for Tesco which gathers all its organic
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