company conducted its market segmentation‚ targeting and positioning strategies in the industry and marketing mix strategy. I have chose Louis Vuitton(LV) as my topic to continue my research and report. The market size‚ market segmentation‚ positioning strategy and macro environment analysis of LVMH is discussed in the report. The SWOT analysis of LVMH is also being discussed briefly. Besides‚ the marketing mix strategy of LVMH which is 4Ps is also being further discussed in this report. The product line
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WASEDA BUSINESS & ECONOMIC STUDIES 2008 NO.44 Marketing Principles of Louis Vuitton The Strongest Brand Strategy by Shin ’ya Nagasawa* Abstract: By systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product‚ Price‚ Place‚ and Promotion)‚ our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words‚ the object is to distill the rules and
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achieved by reducing costs and off-shoring production to China and elsewhere. Louis Vuitton handbags‚ on the other hand‚ are priced high. Such high prices are unnecessary for merely stowing and carrying things. In essence‚ the Louis Vuitton difference is value‚ not price—this being absolute value‚ not relative value. Many of the principles for Price were innovations that came about after Kyojiro Hata became president of Louis Vuitton Japan and that subsequently went global. With the Yen getting strong ‘LV’
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Question2: Introduction Louis Vuitton is the world’s biggest luxury brand for bags and accessories. It was established in France‚ Europe in year 1854. Louis Vuitton brand and company is an international well-established firm named after the founder and designer Louis Vuitton. Louis Vuitton entered Japanese market in year 1968‚ and it came the most popular luxury brand in Japan. In year 1970‚ LV opened its first stores in Japan‚ which had revenue of $1 Million on its first day. By 1977‚ the
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Case 14: Louis Vuitton in Japan American Military University Abstract Established in France in 1854‚ Louis Vuitton‚ known as the oldest supplier of French luxury fashion goods‚ became known for its exquisite leather bags and trunks. Louis Vuitton opened its first overseas location in 1885 located in London‚ England. In 1888‚ Louis Vuitton developed the Canvas Damier Pattern which provided brand recognition and a symbol of product excellence. In 1977‚ Louis Vuitton expanded into the Japanese
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MARKETING PROJECT SBMA7018: MBA PATHWAY MODULE Student name : Mohammad Islam Student ID : 100212-79 Course : MBA TERM (ii) Lecturer : Richard Small Submission Date : 02-03-2011 PROJECT PROPOSAL TITLE: LOUIS VUITTON AIM OF THE PROJECT: To understand the the marketing challenge faced by the LOUIS VUITTON the no 1 luxury brand in the world. OBJECTIVE:
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LOUIS VUITTON IN JAPAN: THE MAGIC TOUCH Table of Contents PROBLEM STATEMENT 3 SITUATION ANALYSIS 3 Company History and Background 3 Company Mission Statement and Vision 4 Company Strategy 4 INTERNAL ANALYSIS 4 Strengths 5 Weaknesses 5 EXTERNAL ANALYSIS 6 Opportunities 6 Threats 6 Political Elements 6 Economic Elements 6 Social-Cultural Elements 7 Technological Elements 7 Legal 7 Competitive Analysis 8 Market Analysis and Segmentation 8 KEY SUCCESS FACTORS 10 KEY UNCERTAINTIES 10 ALTERNATIVES
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Louis Vuitton’s Marketing Strategy Posted on November 8‚ 2012 Louis Vuitton has established itself as one of the most high-end brands in the fashion industry. Its product is similar to other high-end fashion brands such as Prada‚ Gucci‚ Celine‚ Fendi‚ and Hemes. Its success and ability to remain in the market is because of its effective marketing mix. Product: Louis Vuitton has successfully established its own unique identity in the market place where people know the “LV” brand as opposed to just
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7 P‘s Extended Marketing Mix Product Price Place Promotion People Process Physical Evidence Product Louis Vuitton is producing Handbags‚ Travel Bags‚ Shoes‚ Clothing‚ Walets & Small Leather Goods‚ Scarves & Accessoires‚ Belts‚ Fashion & Fine Jewelry‚ Watches‚ Sunglasses‚ Books‚ Pens and Agendas. Eventhough Louis Vuitton is distributing a lot of products‚ the bestsellers still consist of : BAGS: WALLETS: SMALL LEATHER GOODS:
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Louis Vuitton Presentation of the company Louis Vuitton is an international luxury French fashion house specialized in trunks and leather goods‚ founded by Louis Vuitton in 1854. As an emblem of the French luxury‚ Louis Vuitton knew how to make way on the international scene‚ by advancing an image of quality‚ elegance and refinement. Today‚ Louis Vuitton is one of the most recognizable and powerful brands in the world with more than 300 stores in 44 countries around the world and 2‚7 billion of
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