LuGUCCI‚ LOUIS VUITTON‚ & VERTU – MARKETING LESSONS FROM SOME OF THE WORLD’S MOST EXCLUSIVE BRANDS Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications‚ excellent product/service quality‚ but above all these brands have to try to remain fashionable‚ which is notoriously difficult. Gucci‚ Louis Vuitton and Vertu are three successful so-called luxury brands‚ that retail to the high-end market. Both Gucci and Louis Vuitton are well-established
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[pic] Louis Vuitton: New product introductions vs. product availability In the spring of 2004‚ Mr. Marcello Bottoli‚ CEO of Louis Vuitton‚ the largest and most profitable subsidiary of LVMH (Louis Vuitton-Moet Hennessy)‚ the #1 luxury goods company in the world‚ was called upon to arbitrate a ongoing conflict between Mr. Jean-Marc Loubier‚ the company’s vice president for marketing and sales‚ and Mr. Emmanuel Mathieu‚ the vice president for manufacturing and logistics. For
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Louis Vuitton’s History and Growth: a) The Designer Louis Vuitton’s History: The designer Louis Vuitton was born with the name Louis Vuitton Malletier‚ and he was born in France in a country called Jura in 1821. He started working in France as a young adult‚ and he became a fashion designer by accident. He was from a working class family‚ as his father Xavier Vuitton was a farmer‚ and his mother was a milliner. Louis Vuitton used to walk 250 miles from his hometown to Paris‚ as he carried different
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WASEDA BUSINESS & ECONOMIC STUDIES 2008 NO.44 Marketing Principles of Louis Vuitton The Strongest Brand Strategy by Shin ’ya Nagasawa* Abstract: By systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product‚ Price‚ Place‚ and Promotion)‚ our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words‚ the object is to distill the rules and
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University of Windsor 04-75-498 Strategic Management Louis Vuitton Case Analysis Key Issue Louis Vuitton is a flagship group of LVMH‚ which had double digit growth during 2010 and 2011. Michael Burke‚ the new CEO of LV group is uncertain about whether the group can grow sustainable. The main issue he current encounter is that how to push LV to grow steadily and protect LV’s values and heritage from being undermined. External
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CAPSTONE FINAL PROJECT Capstone Final Project: Louis Vuitton Analysis KeiyaHood student‚ Dean March – Prof‚ Ph.D.‚ Strayer University‚ Bus.‚ 499 March 8‚ 2012 Introduction Capstone Project: Select a publicly traded company by researching the Strayer Databases or the Internet. Download the annual report for the most recent year reported for the use in this assignment. Based on your review and analysis of the annual report‚ prepare a 6 – 8 paper in which you answer the following
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LOUIS VUITTON Brand Positioning Essence The Potent Symbol of modern Style. LV creates innovative‚ elegant and practical modern luxuries with quality. Heritage LV originates in Paris‚ since 1854. Personality LV is Elegant‚ Practical‚ Prestige‚ Luxurious‚ Desirable‚ Stylish‚ Value-for-money‚ High-quality and Ever-lasting. Visual Identity Monogram Canvas on LV products Brand Logo Simplified Brand Logo User Image Consumers are stylish‚ fashionable‚ aware of designer’s brands and look for
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Target Market Segment Southwest has recently expanded the target market segments to Minneapolis/St. Paul‚ New York La Guardia‚ Boston Logan‚ and Milwaukee‚ which brings the total to approximately 70 cities. Southwest’s rental car and shuttle service will be made available to all current cities where the company flies‚ but will only be offered at airports within that city. Southwest will enter the global car rental market because the organization only fly’s domestically. Marketing and advertising
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Louis Vuitton‚ as one of the leading luxury brands in the world‚ it is also one of the most well-known and the most legendary fashion houses in the world with one of the richest history. It began over 150 years ago‚ where the Louis Vuitton started his career as a trunk maker in France. When he was an intern‚ he has extraordinary skill to the craft box for packing clothes made for the royalty. His skill in making the boxes and‚ of course‚ originality was the reason why he was able to build a strong
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The right Louis Vuitton Shoes shows off the right outfit‚ and gives you a sense of style and elegance. If you want to know what most women love above any other fashion accessory‚ you’ll find that shoes rank among the first they choose. Shoes make each woman unique and show off her personal style. They are a statement of a woman’s sense of style and her character. And most women love to update their wardrobe with each new seasons designs. Among one of the most popular are the Louis Vuitton designs
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