WASEDA BUSINESS & ECONOMIC STUDIES 2008 NO.44 Marketing Principles of Louis Vuitton The Strongest Brand Strategy by Shin ’ya Nagasawa* Abstract: By systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product‚ Price‚ Place‚ and Promotion)‚ our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words‚ the object is to distill the rules and
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Saint Louis Union Station The Saint Louis Union Station (Figure 1)‚ located on Market Street between the 18th Street and the 20th Street in downtown Saint Louis‚ was built in 1894 to be used as a train shed and transportation for travelers. This enabled the travelers to get around whether it is around St. Louis‚ around the United States‚ and even into Canada. The architect of the St. Louis Union Station is a German-American man named Theodore C. Link after he had won the design competition for
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Vipers’ Tangle By: Franҁois Mauriac A. Author’s Background Franҁois Mauriac * born in Bordeaux‚ France on October 19‚ 1885 * his mother was a devout Catholic and was influenced of Jansenist thought * studied at the University of Bordeaux and received his M.A. on 1905 * stayed only for a few months in École des Chartes on 1908 and decided to devote himself entirely to Literature * Mauriac’s style is poetic * Forez was his pseudonym * In 1952‚ he won the Nobel Prize
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Napoleon used artistic autonomy to manipulate the public to gain popularity in France and throughout Europe. Using visual representation of events and the notion he was able to spread the message that he had control to make the people know what he wanted them to know. On of the famous artist during Napoleon’s time was Jacques-Louis David who had a crucial role to play in Napoleon’s success. His art embodies the style of Neoclassicism which was commonly used during the French Revolution to portray
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Eisenhower’s moral reasoning in handling the Darlan situation involved several key principles of a ‘traditional ethic’ for the military profession. Specifically‚ Eisenhower demonstrated ‘service to country subordinating personal interest to mission accomplishment’ and ‘promoted and safeguarded the welfare of subordinates’ in making decisions regarding this politically sensitive case. Eisenhower was well aware going into the Torch campaign of the strategic significance of allied victory in
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Business Communication: Essay 1. Use the language of persuasion to present a controversial issue. (Fact‚ Value‚ Policy) Anti-racism occupies a predominant place in French social life. Associations like SOS Racism occupy the media space‚ and embark on a true crusade against all that looks like discrimination. The criticism against these actions is often inaudible‚ because saying you are against would imply you’re racist. Yet‚ some excesses must be plotted out‚ on the one hand by concerns of
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come o National Income National Income is the sum of all the goods and services produced in a country‚ in a particular period of time. Normally this period consists of one year duration‚ as a year is neither too short nor long a period. Concept of National Income:- 1. Gross National Product (GNP):- GNP at market price is sum total of all the goods and services produced in a country during a year and net income from abroad. Net Factor Income from Abroad GNP at Market Price Gross
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Louis Pasteur in Public Health Samantha R. James PU-120 December 20‚ 2011 Adrian Cooksey Louis Pasteur in Public Health Louis Pasteur is a man of many talents; his greatest gift was his intelligence and patience without it the medical field and the public health system would not be where it is today. Through his patience and diligence Pasteur was able to make several advances in chemistry‚ microbiology‚ immunizations and preservations. In 1857 he developed the Germ Theory of fermentation and
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Louis Vuitton Moët Hennessy (LVMH) is a French multinational luxury goods conglomerate. Its headquarters are located in France‚ Paris. LVMH was formed after the merger of Louis Vuitton (fashion producer) and Moet Hennessy (cognac manufacturer) in 1987. The company controls around 60 subsidiaries which are often managed independently and each one of them manage a small number of prestigious brands. The main holding company of LVMH is Christian Dior - a luxury goods group. LVMH is the largest luxury
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FRANCE I. Geographic Information 1. Reference Map of France: [pic] Map of France 2. Absolute Location of France: 46° 00 N‚ 2° 00 E 3. Regions in Which France Is Located: France is part of Western Europe‚ which is part of Europe. France is also part of the northern hemisphere. It is also part of both the western and eastern hemispheres. 4. Relative Location of France: France is on the western edge of Europe. It is shaped like a hexagon‚ a shape having six sides. France
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