Air Asia flights can be booked directly from their website. AirAsia’s target market is a lot of workers or low pay salaries earners whose desire are not fulfilled when they would like to travel often to meet their families especially during special occasions but due to the ticket are in high price at that time. MISSION AND VISION OF AIRASIA VISION To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares
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bases on 1‚500 low fare routes across 28 countries‚ connecting over 168 destinations. Zara and Ryanair have been a great success in their own industry. Both of them are famous in their low cost comparing to its major competitors. This research is going to investigate the position of the two companies and recommendations are made to both companies to further improve their strategic position in the market. Zara SWOT Analysis Strength ZARA has well known for its fast and low cost fashionable clothing
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with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia Berhad is a Malaysia-based low-cost airline. • The largest low-fare‚ no- frills airline and a pioneer of low cost travel in Asia. • Air Asia is proud to be a truly ASEAN carrier. • Had flown over 100 million guests upon the core believe that “Now Everyone Can Fly”. • Main terminal hub is the Low- Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). • Air Asia’s associates companies- Thai
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About Kulula.com Low cost model airlines Resource strength 4.1 Skills and expertise 4.2 Advanced technology 4.3 Market leader as a low cost provider 4.4 Simple fare levels 5 Resource weaknesses and competitive deficiencies 5.1 Problematic internet operation 5.2 No linkages with tourism organisations 5.3 Controversial adverts 6 Market opportunities 7 Potential external threat 8 Porter‟s competitive model 9 Value chain for Kulula.com 10 The generic competitive strategies 10.1 Low-cost provider strategies
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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O’Leary is an outstanding transformational manager‚ who leads Ryanair with an assertive focus on reducing costs and providing the lowest airfares in the industry. Above that his strategic purpose is not only to be the company’s public representative‚ but primarily the one providing direction as being a transformational manager. He established Ryanair’s mission as being an ultra-low cost carrier with scheduled short haul flights on point-to-point routes largely in Europe at the lowest fare to
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has 80.000 employees. It serves more than 50 countries and 250 destinations. Latest airline related measurements show that the Available Seat Mile for USF is 169.9 and the Revenue Passenger Mile is 138.4. The Passenger Load Factor shows 81.5 and The Cost per Available Seat Mile is 11.3 cents per mile‚ whereas the Revenue per Available Seat Mile shows 10.7 cents per mile. USF has a total market share of 8‚1%‚ whereas the largest competitor has a market share of 23‚5%. The expected growth rate for the
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purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s first and main base. AirAsia is renowned as Malaysian low cost airline and Asia’s largest low fare‚ no frills airline. The airlines claims ‘No Admin Fee’‚ but has some fees for services which are free on other airlines.
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the airline industry as a whole; Scheduled‚ Charter‚ Low Cost and Freight. These airlines are situated at HUB’s‚ central airports that flights could be routed through (LHR) and fly to smaller SPOKE airports‚ which are the routes in which planes take out of the HUB airports (Smith‚ 2007). This system was introduced as a result of the US airline deregulation and benefits from offering more flights to passengers and allows airlines to provide low cost flights due to them making more of a profit. Even though
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1. JetBlue’s Mission David Neeleman found JetBlue in 1999 with the mission “to bring humanity back to air travel". This goal is achieved by creating a company that offers comfortable‚ friendly travel at low fares and by this to differentiate themselves from the mass. JetBlue has always identified itself as a customer service company first‚ focused on providing customers a unique experience on every flight and with every interaction with JetBlue. (Annual report‚ 2005) 2. Brief STEP (social‚
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