Southwest Airlines is a major airline company operating in the United States. The company was founded in 1967 in Houston‚ Texas by Herb Kelleher and Rollin King. The company’s vision was a low-cost‚ no-frills airline that was safe‚ affordable‚ and fun. Out of that vision‚ and following and arduous inception‚ the company has become one of the largest U.S‚ airlines‚ getting more travelers to their destinations than any other U.S. airline‚ and making a profit while doing it. Southwest Airlines
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Southwest Airlines in the US‚ the world ’s first low-cost carrier and has posted its first ever profit since it started operating (Vallely 2006). By December 2009‚ Ryanair is Europe’s leading low cost airline serving 26 countries with 150 destinations and through 1000 routes (ELFAA 2009). As shown in Appendix A‚ Ryanair is ranked the fifth in Europe for the largest airline company measured by the number of passengers carried (Europa 2010a). Among the low cost carriers in Europe‚ Ryanair has the biggest
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York‚ pages C-636– C-664). Tasks The case study‚ prepared by Arthur A. Thompson‚ University of Alabama‚ and John E. Gamble‚ University of South Alabama‚ focuses on the rise to business prominence of Southwest Airlines‚ a regional airline with a low-cost no-frills approach. Based on the case study‚ and on online and offline research into Southwest Airline’s current state‚ complete the following Tasks: Task 1 - 20 Marks Provide an analysis of the company’s: • Potential resource strengths and
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No. 1‚ pp. 113-42. Shleifer‚ A. and Vishny‚ R.W. (1986)‚ “Large shareholders and corporate control”‚ Journal of Political Economy‚ Vol. 94 No. 3‚ pp. 461-88. Jensen‚ M.C. and Meckling‚ W.H. (1976)‚ “Theory of the firm‚ managerial behaviour‚ agency costs and ownership structure”‚ Journal of Financial Economics‚ Vol. 3 No. 4‚ pp. 305-60. Wei‚ J. and Anandarajan‚ A. (2009)‚ “Shareholder rights‚ corporate governance and earnings quality: The influence of institutional investors”‚ Managerial Auditing Journal
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EasyJet is Europe’s leading low-cost‚ no frills airline. When it was created eight years ago‚ easyJet was a bold new venture aiming to change the rules of its market. Since its first flight in November 1995‚ the airline has grown from a Luton base offering two routes from Luton to Glasgow and Edinburgh‚ served by two Boeing 737 aircraft‚ to one that offers 125 routes from 39 European airports‚ operating 72 aircraft (November 2003). The phenomenal growth of easyJet was boosted by its merger with Go-fly
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flights to Houston‚ Dallas‚ and San Antonio. It has grown to become the fourth largest United States domestic customer carrier with 1998 being Southwest Airlines twenty-sixth year of profits. Southwest airlines mission is to provide dedication to low cost‚ high quality of customer service that is delivered with warmth‚ pride‚ friendliness‚ and company spirit. Problems Even though Southwest has maintained a lot of success‚ there are challenges ahead. Southwest’s big concern is expansion. This
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Ryanair - The Low Fares Airline Strategic Analysis / 222621-0004 Strategic Management dr Maria Aluchna Ivan Martinov № 50170‚ e-mail: imartinov@gmail.com S. M. Sabbir № 50185‚ e-mail: ssmm0002@student.umu.se Assignment | 222621-0004 Strategic Management | Fall Semester 2010 | SGH Table of Contents 1. 2. Introduction ........................................................................................................................................... 3 Strategic Analysis .....
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environment of the European low fare airline industry is influenced by the liberalisation efforts of the European Union aimed at improving competition‚ brought in via a number of the pan-European legislative measures (Sørensen 2005). Increase in the utilization of videoconferencing as a substitute for business travel is another macro environmental factor that has impacted the low fare airline industry. Third factor is the internet that has decreased the distribution costs for airlines and has increased
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survived in the low cost carrier mainstream beginning from their day as a new entrant in 1996 and successfully carved their brand name internationally. Introduction There is not much competition in the airlines industry in Malaysia as the most dominant is Malaysia Airlines which is the legacy carrier and Air Asia which is the low cost carrier. Both airlines operates in a different model of business but in the same aviation sector. Air Asia Berhad is a Malaysian-based low-cost airline. Air Asia
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RYANAIR- The Low Fares Airline: Whither Now? Student: Roi Lavi May 5th 2014 1. Evaluation of the Competitive Situation in the Industry1: 1/5 The Bargaining Power of Low-Fare flight ticket buyer is LOW-MEDIUM: The low cost airline company’s buyers are mostly individual passengers that book 99% of tickets by Internet‚ without agents or other third parties and thus there is no dominant buyer. Analyzing their bargaining power shows: Low Concentration of buyers; Medium dispersion of low budget airline
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