Lee • Started operation – Oct 26‚ 2006 Company Background • 2 routes HK ↔ London (Gatwick) HK ↔ Vancouver Company Background Oasis Hong Kong Airlines Limited • Start of business – 5 aircrafts – 700 staff Competitive Advantage Lower Cost Differentiation • Marketing strategy – Differentiate product by class‚ price & service level – Launch promotion as first marketing initiative – Using a Computer Reservation System – handled all inbound customer calls in a basis of seven days a
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Ryanair such as political issues‚ environmental issues‚ social issues‚ technological issues‚ economical issues and legal issue. The external issues that Ryanair facing is included fuel price changes‚ improved high speed railway systems‚ increasing low cost new entrants‚ compensation to passengers and strengthen legislation. So we will discuss these issues further and apply it to the knowledge that we are learnt before. In addition‚ we will outline the strengths‚ weaknesses‚ opportunities and threats
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possible for every class of passengers to get to their destinations‚ at minimal cost with LCC (Low Cost Carrier) principles‚ in Asia-Pacific counties. Established as “AirAsia” from 2001‚ KLIA (Kuala Lumpur International Airport) became its first LCCA and since then services have only superior‚ bit by bit. The organization has opened a sister service named “AirAsia X” in the year 2007‚ for long distance travel at low cost and kept a new slogan for this service “Now everyone can fly Xrta long”. As
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budget airline becomes more and more popular. Many people choose low-cost airline to save the cost in transportation so they can spend more on the activities. Ryanair‚ the largest budget airline in Europe‚ "The Economist Magazine" labeled it as "the world’s most profitable airline." when the oil prices is in an increasingly competitive environment. AirAisa‚ the most famous budget airline in Asia won the Skytrax World’s best low-cost airline award in 2009 and 2010. The operation strategy and business
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identified and what strategies are to be employed to determine the competitive advantage for Safety Airlines Ltd. From the analysis‚ Porter’s Five Forces showed that the threats are low. This indicates that the market in Australia is attractive for the company. It is recommended that Safety Airlines LTD should adopt the cost leadership and differentiation strategy in order to complete with Australia domestic airline company successfully. The Hofstede’s Cultural Dimensions is employed to analyze the
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European market‚ after its deregulation in 1992‚ easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines as Lufthansa and British Airways. Stelios Haji-Ioannou established the company which is based on the low-cost‚ economy model of the US carrier southwest. EasyJet based it’s believe on the concept that cutting needless costs and ‘extras’ that typify traditional airlines would contribute to a change in fares. EasyJet’s first
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Introduction The purpose of this report is to understand and evaluate who benefits more from the airline industry consolidation. It will do so by examining the general environment‚ history and recent background of the airline industry and it will continue by analysing the market’s demand and supply distinguishing between leisure and business. Afterwards it will examine the market structure of the airline industry and how the past regulations and deregulations affected the industry and whether
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In terms of revenue‚ the business model that SIA adopted is the Sales Revenue model. SIA gets the revenue by providing the best service to the customer. Profit = Revenue – Cost To calculate with the formula above‚ if a company want to get (a higher) profit‚ the revenue has to be increase of maximized when the cost (fixed and/or variable‚ or both) should be minimized. SIA invests significant percent in its human and capital resources because they want to give the best performance by providing
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limited resources‚ it has been able to fulfill customer’s needs by collaborating with its partners. AirAsia uses authorized travel agencies to cater to travelers that have trouble in online booking. Competitors –AirAsia‚ being one of the many LCC’s (Low Cost Carriers)‚ have been a threat to the full-service carriers. Publics – Media publics and increased media coverage on LCC’s helped customers understand the no-frills concept. Internal publics are employees who work in a cooperative environment with
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of Air Asia is low-cost airline carrier. Air Asia is the largest low-fare airline company and a pioneer of low cost travel in Asia. The vision of this successful company is‚ ‘To be the largest low cost airline in Asia and serving the 3 billion people who are currently undeserved with poor connectivity and high fares’. Next‚ ‘To be the best company to work for whereby employees are treated as part of a big family’‚ Create a globally recognised ASEAN brand’‚ ‘To attain the lowest cost so that everyone
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