for gutter oil to reduce fuel costs 11 New routes flights and additional daily return flights 11 Decision criteria 12 Assessment of outcomes of courses of actions 14 Selection of one specific course of action 16 Conclusion 16 Appendices 16 Introduction Ryanair has become a strong player within the European aviation through its constant focus on low cost in regard to other airline competitors. Ryanair has remained loyal towards its concept of providing low price flying tickets to its
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Norwegian airlines started its operations in 1993 on a regional basis‚ however‚ only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This
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owned subsidiary specialising in low fares throughout the Australian domestic airline market (_). Though this Australian subsidiary is wholly Qantas group owned‚ the company is separately managed and operates independently within their Melbourne CBD headquarters‚ lead by CEO David Hall (_). Jetstar Australia emerged as a partial re-launch of ‘QantasLink’ (derived from the acquisition of Impulse Airlines in 2003) as per Qantas’ decision to publically launch a low-cost carrier in 2004‚ responding to
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the revenue per mile has stayed almost constant over these years. The passenger load factor has also jumped from low 60s to high 70s for most airlines. Ever since the deregulation of the airline industry in 1978‚ the US airline industry has seen the entry and exit of several players. The industry on the whole has the worst net profit margin of any industry owing to its high fixed costs. Southwest has always focused on being a “no frills” airline. SouthWest primarily depended on short haul‚ point
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Galbraith. Ryanair Trumpets Planes From China. [Article] s.l. : Wall Street Journal‚ (2011). 16. Man‚ Ard-Pieter De. The Network Economy. Glos‚ UK : Edward Elgar Publishing Limited‚ (2004). 1 84376 494 6. - 17 - 17. C. Marcou‚ G. Cros. Airline Maintenance Cost Executive Commentary. s.l. : MCTF‚ (2011). 18. Ryanair. Annual Report of Ryanair. Dublin : Ryanair‚ (2010). 19. Lyffy‚ Wilhelmina. Step back for Ryanair in subsidy battle with German airlines. [Article] Berlin : Reuters‚ AP‚ (2011). 20. Robbins‚ M
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arrival of the low-cost airlines like Air Deccan (merged with Kingfisher now)‚ Go Air‚ and SpiceJet revolutionized the sector to meet the growing demand of economical and faster inter- city travel options within India. Air travel is no longer the luxury of business executives and the economically well-off. As more airlines are entering India’s domestic aviation market‚ it is leading to increased competition‚ resulting in drastic fare cuts. ABOUT THE COMPANY SpiceJet is a low-cost airline headquartered
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Southwest Airlines is the industry leader in low cost airfare. They began its operation in 1971 with three Texas based routes and began interstate routes in 1978. When Southwest entered the market in 1971 they employed a market penetration pricing approach. They wanted to provide the best service for the lowest possible price. They saw that if they cut out certain unnecessary benefits they could lower their ticket price to a level far below that of the competition. They do not have in flight
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Introduction: Whenever there is debate about low-cost airlines‚ Air Arabia is for sure to come into mind. Operating since 2003‚ Air Arabia has managed to get its name into the most preferred low cost airlines. It is rated as the 3-star budget airline by “skytrax”. Not only does provides fairly good services at quite reasonable rates‚ but also happens to be the first and hence the largest low cost airline in the entire middle east that operates timely services to more than 57 destinations worldwide
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urbanization in countries like China‚ India‚ Japan and South East Asia are expanding popular for low cost air travel (Brandon‚ 2014). An economic upswing would ultimately imply in high living standards of individuals and drives the demand for low cost air carriers like Air Asia (Brandon‚ 2014). Besides that‚ despite firm rivalry from Malaysian Aircraft (MAS)‚ Air Asia’s steady low cost carrier offering low-priced tickets and few in-flight aid are picking up fascination in the area (Anton‚ 2011). For
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Table of Contents 1. Background Information..................................................................................................... 2 2.Macro-environment Analysis........................................................................................................2 2.1 Political factor ...............................................................................................................................3 2.2 Social factor ...........................
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