equally because Southwest has a strong belief that their employees are the key to success; “employees come first” (“Southwest Airline Employee Motivation‚” 2011). With valuable employees‚ Southwest Airlines is one of the largest and most successful low-cost airlines in the United States. With valuable employees‚ Southwest Airlines has differentiated themselves from all of their competitors‚ providing the lowest fares with the highest quality of customer service. In order to increase customer satisfaction
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Airlines PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political‚ Economic‚ Social‚ and Technological factors of the external macro-environment. Such external factors usually are beyond the firm’s control and sometimes present themselves as threats. For this reason‚ some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation
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Challenges Faced by AirAsia Airline 1. Asia’s Middle Class Growth Low cost airlines are expected to have greater potential in Asia as there are many Asian cities with a population above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However‚ as the market is expanding further‚ more airlines or even new comers would like to get a piece of the action. For example‚ it is estimated that
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The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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AirAsia‚ the most successful and leading low fare carrier in Asia Pacific region is practicing a concentration strategy since it takes over by Tony Fenendez in late 1990s. I strongly believe this strategy will continue to work if it is under the leadership of Tony Fenendez. The concentration strategy under the current practice will able to make AirAsia remain competitive:- 1. Managing Cost of Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing
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this journey of growth there has been extensive changes including flight costs‚ pay disputes‚ strikes and shutdowns‚ industrial action by pilots and technical staff. It has also had an impact on other airline companies‚ most notably the big competitor Ansett Australia. In the last quarter century there has been the launch of other competitors in particular Virgin Blue in 2001 and under the Qantas banner the primarily domestic low-priced Jetstar in 2004. This dropped the market share of Qantas to approximately
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EntrantsThreat of new entrants into the tourism industry is very high; there were a handful of low-priced carriers in the UK‚ flying mostly to holiday destinations. The market valuation of Ryan air become more than that of British Airways. Since then‚ there are many more new entrants in the low-cost carrier sector‚ posing major threats to the front runners‚ Ryan air and Easy Jet. A shake-out of the low-cost segment is taking place. The share price of Ryan air has begun to decline because of the threat
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located at Sultan Abdul Aziz Shah Airport in Subang‚ Selangor. The first flight of the Firefly was from Subang Sultan Abdul Aziz Shah Airport to Penang International Airport‚ on the 2nd April 2007. Besides Airline of Air Asia Berhad‚ Firefly is another low-cost airliner. It mean that Firefly has the separate management compare with MAS even though it is wholly-owned subsidiary by MAS. Firefly is operated in two hubs that are located at Sultan Abdul Aziz Shah Airport‚ Subang‚ Selangor and Penang International
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Executive Summary Jetstar Airways is an Australia low-cost carrier airline based in Melbourne‚ Australia. It is a wholly owned subsidiary of the Qantas Group. Qantas established Jetstar in 2003 as a response to main competitor airline Virgin Australia (formerly known as Virgin Blue). Despite its low cost‚ Jetstar operates an extensive domestic network and is the world’s largest long-haul low cost carrier. Jetstar operates to destinations in Asia the Pacific Ocean‚ with future plans of expanding
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invest another $100 million to upgrade technology and maximize production. This made Delta the first airline to vertically integrate by purchasing a refinery‚ they believe it will provide 80% of their jet fuel needs‚ and they forecast their fuel costs will decrease by $300 million per annum. This integration they may have opened the door for a new revenue channel among leading airlines. What is the competitive environment for customer growth now and in the future? What opportunities are available
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