Introduction: Ryanair is Europe’s leading low cost airline. It currently operates over 1600 flights per day to 180 destinations in 29 countries. It has achieved this through developing and marketing itself as Europe’s only ultra-low cost carrier (ULCC). This has seen its profits rise by 13% for the fiscal year ending 2013 to over €569million and its passenger traffic grow by 5% to over 79.3 million people‚ this being in spite of an increase in fuel cost by €292million. In this report we will carry
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AirAsia company analysis AirAsia is the leading low-cost airline company in Asia. The company provides transportation for passengers and cargo services across domestic and international markets from 97 destinations in 21 countries. It consists of over 8‚000 staff and makes up a market capital approximately RM7.06 billion (AirAsia‚ 2012). AirAsia’s competitors are Malaysia Airlines and other national airlines. AirAsia has five Air operation’s certificates (AOCs) – Malaysia‚ Thailand‚ Indonesia Philippines
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Part I: Issue Identification In May 2007‚ David Barger‚ President and CEO of JetBlue Airways‚ expressed the great need to slow down the airline’s growth in response to increasing fuel costs and the consequences stemmed from the Valentine’s Day crisis. As an LCC‚ JetBlue had to decrease its growth rate by reducing deliveries of E190 and A320 due to its weak financial position and the market’s softening demand. Considering the performance of JetBlue after the addition of E190 to its fleet‚ JetBlue
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Introduction 2 2.0 Introduction to Ryanair 2 2.1 Strategic Timeline 2 2.2 Strategic change forces analysis 3 2.2.1 External Environment 3 2.2.2 Stakeholder interest 5 3.0 Strategic directions 5 3.1 Strategic leadership 5 3.2 Porter’s generic strategy- cost leadership 6 3.3 Ansoff’s matrix 6 4.0 Evaluation of strategy performance 7 4.1 Balance Scorecard 8 4.2 EVR congruence 9 4.3 5 Es 9 5.0 Recommendations 10 6.0 Conclusion 10 References 11 Appendices 15 1.0 Introduction Defined
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An investigation into the impact of customer service of low cost airlines on consumer choices GRADED UNIT HND BUSINESS INVESTIGATION An investigation into the impact of customer service of low cost airlines on consumer choices STAGE ONE- PLANNING 1.1 Initial Personal Assessment of Candidate’s Skills To find out my own personal skills I had to carry out my personal SWOT analysis which helped me to understand my strength‚ weaknesses‚ opportunities and threats that may have impact
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Porter Airlines is a continued success in the short haul air travel business. Its low cost structure has enabled them to be proactive in the industry and gain a fairly large market share. Porter’s strategic successes include its quick turnaround time upon departure and arrival‚ its competitive ticket pricing‚ web ticket sales and its exceptional customer service. In addition‚ Porter’s low cost and low maintenance on their Q400 turboprops give them a competitive advantage as they
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Emirates Airline is considered a major airline in the Middle East. It operates approximately 2‚200 flights weekly across Dubai and the United Arab Emirates (Doganis‚ 2002). Its headquarters are conveniently located in Dubai where most of it flights are coordinated. Emirates Airline is also known to operate one of the longest flights in the world. Emirates Airline is part of the Emirates Group. The airline is owned by the Dubai government‚ one of the countries within the United Arab Emirates group
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Weaknesses 4 Taking Advantage of Opportunities 5 Looking out for Threats 5 References 6 SWOT Analysis Strengths | Weaknesses | 1. Low Cost of Tickets 2. Low cost of maintenance – Fleet made up entirely of Airbus A320-200 3. Low Cost of Operations – Uses Budget Terminals 4. 1st low cost carrier in Singapore- Is recognized as the low cost leader 5. Operates in 13 countries & 35 destinations 6. Has tie-up with Hertz car rental | 1. Lack of free food / drinks 2. Service
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high costs or fines unless they comply with strict labour legislation or lay off employees. Unionisation is‚ however‚ weaker in the budget airline sector‚ which puts less stress on Ryanair. Economic - Europe is undergoing economic slowdown. People therefore spend less‚ in general‚ and tend to travel less‚ as a result. - High oil prices inflate costs of fuel and impact margins negatively. - At the same time‚ people are ready to travel for less and thus willing to opt for low-budget
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success of Southwest is mainly linked to its pricing strategy‚ it positioned itself as a low-price‚ short hauls and bare bones operation. There are numerous distinctive characteristics that had lead to the success of Southwest’s pricing strategy‚ this report has summarised these characteristics into four key categories and followed by a detailed explanation. These key factors appear to be niche marketing‚ cost containment‚ employee commitment and conservative growth. Niche Marketing While every
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