countries‚ Air Asia continues to pave the way for low-cost aviation through our innovative solutions‚ efficient processes and a passionate approach to business. Together with our associate companies‚ Air Asia X‚ Thai Air Asia‚ Indonesia Air Asia‚ Philippines Air Asia and Japan Air Asia. Focusing on the low-cost‚ long-haul segment - AirAsia X was established in 2007 to provide high-frequency and point-to-point networks to the long-haul business. AirAsia X’s cost efficiencies are derived from maintaining
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Ryanair Ryanair is one of the largest and still fastest growing low-fares airline companies in Europe. Led by CEO Michael O’Leary‚ a diverse board of directors‚ and an experienced top management‚ Ryanair has been very successful following a cost leadership strategy‚ partially achieved by a “no-frills” service strategy. External influences such as the European economic crisis‚ aviation deregulation‚ and rising oil prices have created opportunities or threats to Ryanair‚ and internal weaknesses such
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Mallaya: the king of good times; lovely air hostesses; in-flight entertainment etc. can be some of the things which come to every person’s mind. But nowhere does the word low cost‚ economy or cheap strikes our mind. Then what led Mr. Mallaya to acquire Air Deccan‚ the low cost airline founded by Capt. Gopinath‚ the pioneer in Indian low cost aviation? Kingfisher Airlines‚ owned by United Breweries commenced its operations in the year 2005 and in order to hasten its progress it acquired Air Deccan to enter
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will be represented negatively from the pilots and cabin crew point of view that they are members who cannot be trusted and that they lack the responsibility with their job‚ thus there is a need to have this proposal acting as a “surpervisor”. 4. Low Cost
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another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’. The Blue Ocean Strategy concept is used as a tool to examine AirAsia’s strategic moves. Keywords: Low-cost airlines‚ budget airlines‚ marketing strategy‚ Asian entrepreneurship In the case study ‘AirAsia:
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contradictions‚ which are outlined in Exhibit 6. While the current strategy of differentiation and maintaining low operational costs has been a contributing factor to overall profitability‚ it does not address the competitive advantage sustainability. Easy product and service imitation‚ along with highly competitive industry environment‚ will force JetBlue to continuously look for ways to reduce operational costs and increase revenue‚ while maintaining the competitive advantage that JetBlue has capitalized on
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Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Summary Southwest Airlines was founded by Herb Kelleher in 1967 to provide low-cost service between Dallas‚ Houston‚ and San Antonio. Although the U.S. airline industry had lost money in 15 of the 30 years between 1980 and 2009‚ Southwest has reported profit every year since 1973. Southwest Airlines is considered to be the most successful budget airline in the U.S. Since 2000‚ the number of passengers flying Southwest has
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less When your competitor delivers more for less Value players will probably challenge your company. How will you respond? Robert J. Frank‚ Jeffrey P. George‚ and Laxman Narasimhan Companies offering the powerful combination of low prices and high quality are capturing the hearts and wallets of consumers in Europe and in the United States‚ where more than half of the population now shops weekly at mass merchants like Wal-Mart and Target‚ up from 25 percent in 1996. These
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competition advantages‚ blue oceans should be different attached by low cost. However‚ the fact shows that innovations are expensive so it is difficult to maintain both creates and low cost‚ especially in the first period. (1) As a surprising success‚ Airasia achieved this and kept the sustainable development from launched to now‚ though aviation industry depends on a lot of objective factors such as the weather‚ airport conditions or petrol cost. Even though when the world has underwent a global economic
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Ryanair’s Business Class I am going to analyze this article using VRINE model but first I will explain briefly what VRINE model is. The first letter V stands for valuable and it means a resource or capability is valuable if it allows a firm to take advantage of opportunities or to fend off threats in its environment‚ for an example Union Pacific Railroad’s rail system is a tangible resource that allows UP to compete with other carriers in the long-haul transportation of a variety of goods
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