concepts in cost leadership. At the time of the case‚ JetBlue has enjoyed a meteoric rise to success in the airline industry by coupling a low-cost strategy while giving customers the sense that they are actually providing better features to their service (e.g. leather seats‚ satellite TV). Essentially‚ the company must figure how to grow and its adoption of the E190 to go along with its fleet of A320s suggest that the company’s managers believe that they must moderate their low-cost approach in
Premium Low-cost carrier Southwest Airlines Airline
company on 8th June 2004 and became listed on the Main Board of Bursa Malaysia Securities Berhad on 22 November 2004. The principal activity of AirAsia is providing Air Transportation Services”. The vision of AirAsia has been “to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares”. AirAsia’s mission is to create a globally recognized brand in the ASEAN (Association of Southeast Asian Nations) and sustain profitability
Premium Low-cost carrier
air carrier that is "the world ’s only short-haul‚ high-frequency‚ low-fare‚ point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest ’s success are its conservative growth pattern‚ cost-containment policy and the commitment of its employees. Southwest
Premium Airline Southwest Airlines Low-cost carrier
E-commerce can reduce the cost of travel agents‚ and less of ticketing paper cost. •Air Asia also chooses the route by adjusting prices for routes/destinations that have a higher demand when compared to others. •And than Air Asia also trying to reduce by using better maintenance management. According to Gloker (2002)‚ by using the better maintenance management‚ AirAsia can save large proportion of its maintenance cost contributes approximately 9% to the overall cost of an airline[21]. In conclusion
Premium Strategic management Management Low-cost carrier
GROUP 1: CEBU PACIFIC HISTORY In March 1996‚ Cebu Pacific entered the market with a promise to give "low fare‚ great value" to every Juan who wanted to fly. After offering low fares to domestic destinations‚ CEB launched its international operations on November 2001 and now fly to Bangkok‚ Busan‚ Guangzhou‚ Ho Chi Minh‚ Hong Kong‚ Jakarta‚ Kota Kinabalu‚ Kuala Lumpur‚ Macau‚ Osaka‚ Seoul‚ Shanghai‚ Singapore and Taipei. In short‚ destinations‚ where one can go shopping and sightseeing! To get
Premium Airline Cebu Pacific Low-cost carrier
profitability of Southwest Airlines to that of similar airlines within the industry. Southwest Airlines is known for their cost- cutting ideology. One of Southwest’s primary competitive strengths is its low operating costs. Southwest has the lowest costs‚ adjusted for stage length‚ on a seat mile basis‚ of all the major airlines. Among the factors that contribute to its low cost structure are a single aircraft. Other major discount airlines‚ such as JetBlue (JBLU)‚ AirTran (AAI) and SkyWest (SKYW)
Premium Airline Southwest Airlines Generally Accepted Accounting Principles
limited to only few players; such as Thai Airways‚ Bangkok Airways‚ Air Andaman‚ and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines to enter the market‚ especially low cost airlines‚ which have already been widely and well accepted in scores of countries. In Southeast Asia‚ at that time‚ Air Asia Malaysia was considered as one of the most well known budget airlines and operating in many Asian countries. After
Premium Low-cost carrier Airline
routes and destinations within the U.S. Global expansion falls within expansion as well‚ while JetBlue has many successful partnerships with international airlines there is further potential abroad. Threats include fuel costs‚ advanced technology‚ and government relations. Fuel costs and advanced technology are almost
Premium Southwest Airlines Delta Air Lines Low-cost carrier
Why Collabration Take Place Between Mas and Airasia MALAYSIA AIRLINES SYSTEM AND AIRASIA AIRLINES COLLABORATION TAKES PLACE. TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries‚ specifically in airline business are attempting to improve their services to draw new passengers and travellers
Premium Airline Low-cost carrier Malaysia Airlines
were acknowledged: legacy carriers and the low cost carriers (LCC). The legacy carriers included most of the best-known U.S. Airlines‚ like United‚ Delta or American Airlines. These airlines used the “Hub and Spoke” model as their operations system. The LCC‚ including used a different type of operations model called the “Point to Point Model”‚ pioneered by Southwest Airlines. In 2001 many airlines cut the traditional longer routes in order to reduce costs and the demand for smaller regional routes
Premium Southwest Airlines Low-cost carrier Airline