by the 9/11 disaster which resulted in immediate layoffs and cutbacks of almost 20% in total system capacity. However‚ the airlines were in serious trouble before the disaster. The economic slowdown had already reduced business travel by 30%. Labor costs were increasing by nearly 10%‚ fuel prices were increasing‚ and serious business decisions needed attention. Only a few airlines were proactive in restructuring their business plan to react to the failing economy. Those who chose to do nothing have
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students and ordinary income people. The development prospects of low-cost airline‚ like easyjet‚ are promising‚ the company is exploring in the dark‚ becoming a good business success stories. Easyjet provides “easy” ways for travelers to shuttle around over one hundred countries. Experiencing eight years’ development‚ it has become one of the most successful airlines in the United Kingdom‚ becoming the second largest low-cost airline company in Europe‚ just behind RyanAir. Nowadays‚ with the
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..............8 Bibliography.............................................................................9 1. Introduction This report studies one of the largest low cost airlines in Great Britain and Europe – Ryanair. This company is a 20-year-old international air carrier based in Dublin (Ireland)‚ with 36 bases and 950+ low fare routes across 26 countries‚ connecting 151 destinations. The organisation
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Strategic Brand Management Strategic Brand Management Ciela Irambona IBP-‐ESDES 25 October 2012 1. What are the main sources of equity for the brand? Brand equity helps the customers to recognize the brand among other brands quickly and to simplify the buying decision process. It is the differential effect of brand knowledge on consumer responses to the marketing of a brand. The two components of Brand equity are Brand awareness
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yrs ago‚ in a mid-sized city located in southern Mindanao. Having worked for an automobile dealership‚ first as a technician‚ and later as the parts department manager‚ for over 15 yrs‚ Premium1116 Words5 Pages Ryanair case Summary: Ryanair- the low-cost and no- frills airline Ryanair (founded in 1985) was providing scheduled passenger airline services between Ireland and the United Kingdom. The airline is competing with the carrier: Air Lingus (that had the monopoly position before) in 1990 the
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1.0 Table of Content Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze
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Strategies……………………………………………………………… 4.2.1. Market Penetration (Improving In-flight services)…………………… 4.2.2. Market Development (Extending new routes)……………………….... 4.2.3. Product Development (First class private suite)……………………… 4.2.4. Diversification ( Low cost carrier)………………………………………. 4.2.5. Business Strategy over Ansoff’s growth matrix……………………….. 5. Evaluation…………………………………………………………………………….. 6. Implementation Plan and Budget…………………………………………………... 7. Conclusion……………………………………………………………………………. 8. Annexure
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quickly leads to the appearance of many low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easyjet is one of the most successful low-fare airlines in the World‚ which has a noticeable measure of pricing it product. “Price” is one of the “four Ps” in marketing mix but its role is different from the other Ps: “promotion”‚ “product” and “place”. By studying about the comparison between a low cost carrier and a normal one‚ which head
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Neeleman and commenced operations in August 2000. In 2001‚ JetBlue Airline Company went public and was listed on Nasdaq as JBLU. There are three primary segments on the airline industry: major airlines‚ regional airlines‚ and low-fare airlines. JetBlue is an American low-cost airline. It is the 7th largest passenger carrier in the United States based on revenue passenger miles as reported by those airlines. JetBlue operates primarily on point-to-point routes with its fleet of 110 Airbus A320 aircraft
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a sustainable tourism destination infrastructure program‚ developing diversified tourism products that engage local communities‚ implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural & cultural heritage and vulnerable groups PPP-based marketing strategy and action plan. Lastly‚ improving tourism institutional‚ governance and human resource capacities by institutionalizing roles and responsibilities
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