Strategic Management Assignment on "Low-Cost Carriers in India - Spice Jet’s Perspective" Q1. How did the concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Ans. After the liberalization policy which was introduced in 1991 the Indian market witnessed the entry of privately owned airlines and LCC. By march 1994‚ the government had approved six private carriers. However‚ by 1998 many of these airlines failed. In this closure game‚ a total of IMR 10 billion of capital was
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INTRODUCTION Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills. Before 2011‚ it is a money losing airlines operated by the government which after that became a successful airline company after being taken over by Tony Fernandes. It can be said it is a remarkable
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Airlines Co. is a major domestic air carrier that is "the world ’s only short-haul‚ high-frequency‚ low-fare‚ point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest ’s success are its conservative growth pattern‚ cost-containment policy and the commitment
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their market share since then. CORPORATE OBJECTIVE: We believe that we offer the lowest fares by staying focused‚ which keeps our costs down without cutting corners or compromising on things that matter. IndiGo is built for people with things to do‚ places to be‚ people to see - who don’t want to waste time‚ money or energy in the process. By minimizing the cost/time/tension of air travel‚ IndiGo opens up a
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Boeing 737 planes which is being used by many other airlines Ø The management team is also very good in strategy formulation and execution. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. They are Ryanair’s operational strategy (no frills‚ landing in secondary airport)‚ Southwest’s people strategy (employee comes first) and Easyjet’s branding strategy (linking with other service providers like hotels‚ car
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http://site.securities.com/php/search/doc?pc=BG&dcid=348432080&cmpy=1403156&name=analysisresearch&ptyp[]=TA&ptyp[]=TJ&ptyp[]=TNA&username=bg-aubg http://centreforaviation.com/analysis/bulgaria-air-strengthens-its-european-network-with-new-e-jets-but-cost-reduction-is-also-essential-75294
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estimates‚ the country’s major carriers have consumed perhaps $100 billion in capital during the past decade‚ but Southwest Airlines continues to be profitable. It’s been in the black for 33 consecutive years and‚ last week‚ for the 127th consecutive quarter‚ it paid a modest dividend. Its balance sheet‚ with about $3 billion in cash on hand and $600 million in available credit‚ is the envy of an otherwise fuel-price-ravaged industry. Its competitors among the network carriers—American‚ United‚ Delta‚
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of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population‚ which offers low-fare airlines a vast market with promising profits. China’s huge population alone offers a great market for low-fare airlines. Demand may differ for low-fare services between the South East Asian region and in North America and Europe. In Europr and America customers the Asia Pacific region low airfare
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(2003)‚ to what extent have these driving force changed? Question 4 Analysis the business model of the low cost airline‚ discuss their competitive strategies‚ and their future prospect in the Europe airline industry? Contents Introduction…………………………………………..4 PESTEL Analysis…………………………………….5 Future Development on Airline Industry ……………………………………..8 Business Model of Low Cost Airline…………………………………….9 Competitive Strategy………………………………..10 Future Prospects for European Airline
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AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares‚ at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares‚ comprehensive distribution channel and developing various products and services. AirAsia’s
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