in 1967 to provide low-cost service between Dallas‚ Houston‚ and San Antonio. Although the U.S. airline industry had lost money in 15 of the 30 years between 1980 and 2009‚ Southwest has reported profit every year since 1973. Southwest Airlines is considered to be the most successful budget airline in the U.S. Since 2000‚ the number of passengers flying Southwest has increased more by more than 28 million annually‚ whereas passenger traffic on domestic routes for other carriers declined. The airline
Premium Airline Southwest Airlines Low-cost carrier
Norwegian airlines started its operations in 1993 on a regional basis‚ however‚ only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This
Premium Airline Southwest Airlines Low-cost carrier
when there is a new competitor in Malaysian’s aviation industry? Introduction: AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world’s best low-cost airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Recently‚ AirAsia Group is buying another 100
Premium Kuala Lumpur Low-cost carrier Airline
Figure 5.0 - Data Quality Model . . . . . . . . . . . . . . . . . . . . . . . . . 16 THE PROPOSAL An Investigation into Easy Jet airlines customer satisfaction‚ as a result of their strategic low cost carrier business model‚ of implementing budget pricing and ancillary services to increase profitability and market competitiveness. 1. INTRODUCTION 1.1 AIRLINE CUSTOMER SATISFACTION "Being on par in terms of price and
Premium Airline Low-cost carrier Southwest Airlines
to try new things. Venturing into the low-cost carrier industry was a risky move on his part. While low-cost carriers had been pretty much established in North America‚ Ireland and U.K‚ as well as most Europe‚ many of the airlines in Asia were still affluent‚ well-established and often‚ state-owned airlines. This risk‚ it would seem‚ paid off in the end as evident in the fact that nearly a fifth of the Asia’s airline seats are now supplied by low-cost carriers. [6] He is also one of the first CEOs
Premium Low-cost carrier Airline Southwest Airlines
INDIVIDUAL ASSIGNMENT TWO SPECIFIC INSTRUCTIONS This assignment is based on AirAsia‚ one of the Malaysia’s low cost airlines. The case study below provides some basic background information. You are however encouraged to source more information about the low-cost airline concept‚ the Malaysia airline industry and AirAsia’s key competitors‚ Tiger Airways‚ Jetstar and Firefly. Ten marks (10) will be allocated for the technical quality of the assignment and students will be penalized if the
Premium Low-cost carrier Airline Southwest Airlines
aircraft flying from London to Glasgow and Scotland. Its mission was to offer low-cost airline service to the masses. This was successfully achieved by offering customers low fares with its no frill flights and adopting an efficiency-driven operational model; high brand awareness‚ maintaining a high level of customer satisfaction making it one of the leading low-cost airlines in Europe. One firm that has successfully followed the low-price strategy is easyJet‚ founded by Stelios Haji-Ioannou‚ a graduate
Premium Airline Low-cost carrier Southwest Airlines
GROUP 1: CEBU PACIFIC HISTORY In March 1996‚ Cebu Pacific entered the market with a promise to give "low fare‚ great value" to every Juan who wanted to fly. After offering low fares to domestic destinations‚ CEB launched its international operations on November 2001 and now fly to Bangkok‚ Busan‚ Guangzhou‚ Ho Chi Minh‚ Hong Kong‚ Jakarta‚ Kota Kinabalu‚ Kuala Lumpur‚ Macau‚ Osaka‚ Seoul‚ Shanghai‚ Singapore and Taipei. In short‚ destinations‚ where one can go shopping and sightseeing! To get
Premium Airline Cebu Pacific Low-cost carrier
Positioning 7 Pricing Strategy 8 Placement Strategy: 9 Promotion Strategy: 9 Conclusion……………………………………………………………………………………………………………………………………… 11 Appendices 12 References……………………………………………………………………………………………………………………………………..14 AirAsia is a Malaysian low-cost airline headquartered near Kuala Lumpur‚ Malaysia. AirAsia group operates scheduled domestic and international flights to 100 destinations spanning 22 countries. Its main hub is the klia2 (LCCT) at Kuala Lumpur International Airport (KLIA). The affiliate
Premium Airline Low-cost carrier
the appearance of many low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easy-jet is one of the most successful low-fare airlines in the World‚ which has a noticeable measure of pricing it product. In the airline industry around the world has appeared low cost carriers as major players who have created huge changes in the original service and pricing strategy. Easy-jet is one of the most successful low cost short-haul ones in England
Premium Marketing Pricing Airline