Everyone Can Fly” I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years‚ AirAsia has proven that low-fare airline models such as Southwest’s‚ Ryanair’s‚ and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains‚ can the low-fare model continue to succeed and grow in Asia
Premium Airline Low-cost carrier Southwest Airlines
industry is one of the largest global industries in the world. Airline companies in the airline industry have gone through challenging obstacles in the past decade. Many changes have occurred within the industry and increased regulations have driven up cost for the industry. The attacks on 9/11 left the industry in shock when planes were used in terrorist attacks in the United States. These attacks changed the mentality of the industry and shifted the focus towards safety. Safety was also a major concern
Premium Airline Low-cost carrier Southwest Airlines
pioneer of the low-fares model in Europe. Ryanair Holdings was incorporated in 1996 as a holding company for Ryanair Limited. Today‚ Ryanair operates more than 1‚500 flights per day from 44 bases and across 27 countries‚ connecting 160 destinations throughout Europe and Morocco. Ryanair grew from 51 employees in 1985 to more than 8‚000 employees today. Based on passengers carried‚ Ryanair is Europe’s largest low-cost carrier and second-largest airline. It is also the world’s largest carrier of international
Premium Airline Low-cost carrier Southwest Airlines
Strategies……………………………………………………………… 4.2.1. Market Penetration (Improving In-flight services)…………………… 4.2.2. Market Development (Extending new routes)……………………….... 4.2.3. Product Development (First class private suite)……………………… 4.2.4. Diversification ( Low cost carrier)………………………………………. 4.2.5. Business Strategy over Ansoff’s growth matrix……………………….. 5. Evaluation…………………………………………………………………………….. 6. Implementation Plan and Budget…………………………………………………... 7. Conclusion……………………………………………………………………………. 8. Annexure
Premium Airline United Arab Emirates Low-cost carrier
using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia is currently one of the leading low cost airlines in South East Asia which has expanded
Premium Airline Low-cost carrier Customer relationship management
ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY Instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110
Premium Brand Vijay Mallya Kingfisher Airlines
Porter’s 5 Forces Before the idea of Ryanair or indeed any low cost carrier was even devised the European airways industry was‚ as already illustrated‚ highly regulated. Therefore post 1992 and deregulation‚ great changes came about. By identifying with Porter’s “five forces‚” one is able to ascertain what this meant for Ryanair within the European air transport market. These five factors are threat of entry‚ competitive rivalry‚ bargaining power of suppliers‚ bargaining power of buyers and the
Premium Airline Low-cost carrier Southwest Airlines
easyJet. The structure of airline industry in the 1990s analysis Threat of entry According to the case (Kumar & Rogers‚ 2001)‚ in the early 1990s‚ the European government policy unveiled fresh policy to the airline industry that any European carrier can operate their business to anywhere and use any landing slots. Therefore‚ the highly deregulation led to the rapidly growth of airlines; meantime‚ a large part of new firms run the operations from the UK due to the frequently traveled. Almost
Premium Airline Low-cost carrier Southwest Airlines
Airlines in the US‚ the world ’s first low-cost carrier and has posted its first ever profit since it started operating (Vallely 2006). By December 2009‚ Ryanair is Europe’s leading low cost airline serving 26 countries with 150 destinations and through 1000 routes (ELFAA 2009). As shown in Appendix A‚ Ryanair is ranked the fifth in Europe for the largest airline company measured by the number of passengers carried (Europa 2010a). Among the low cost carriers in Europe‚ Ryanair has the biggest market
Premium Airline Low-cost carrier Southwest Airlines
in the Asia-Pacific region for the entrance of new low-fare airlines? How might demand for low-fare service differ in the Asia-Pacific region and in North America and Europe? The Asia-Pacific region offers many opportunities for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. The Pacific Asia region represents a huge population‚ which offers low-fare airlines a vast market with promising profits
Premium Low-cost carrier Southwest Airlines Airline