Introduction In Asia‚ one of the first countries to embrace air transport is the Philippines. Founded in February 26‚ 1941‚ Philippine Airlines made Asia’s oldest carriers and oldest operating under its current name. The airline’s first flight was made on March 15‚ 1941 with a single Beech Model 18 NPC-54 aircraft‚ which started its daily services between Manila and Baguio‚ later to expand with larger aircraft such as the DC-3 and Vickers Viscount. Today‚ despite the numerous challenges
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reporting airlines • Diverse line of airline carriers • Implementation of Stetson Quality Suite • Participation in the Aviation Safety Action Program Weaknesses • Lost baggage: 9.53 reports per 1000‚ double the industry average • High number of customer complaints • Airline quality rating study found SkyWest near the bottom of 16 airlines for customer service Opportunities • Increasing number of business travelers traveling on low-cost carriers • Larger capacity for hiring • Potential for
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Introduction Kim and Mauborgne (2004) believe opportunities exist for organizations to grow rapidly‚ create market value‚ and distance themselves from their competitors at the same time. These opportunities exist in the form of untapped‚ slightly or noncompetitive markets called blue oceans. Developing an untapped market requires strategic planning. Thompson‚ Peteraf‚ Gamble‚ and Strickland (2011) considers strategic planning the layout for directing future business. Laying out the plan requires
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INTRODUCTION BACKGROUND INFORMATION OF AIRASIA AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world’s best low-cost airline‚ and an initiate of low-cost travel in Asia.The airline was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On December 2‚ 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company
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company as a low cost airline company were looking to undercut traditional carriers such as british airways‚ it need to create a lean operation to achieve this ‚ the company decided to use a single sales channel that it was the phone but after the unexpected growth in sales they was obliged to start using the internet to serve his customer well ‚ that it was a more efficient idea than building a new call center‚ that was in 1999 when easy jet start using internet for sales. The low cost generated by
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Delta eventually resolved concerns regarding different suppliers of soft drink products by settling on a combination from both major soft drink corporations. Delta needs to review existing policies from both airlines to determine the efficacy and cost-effectiveness of company practices. They are in the unique and fortunate position of having access to all policies in place from a previous competitor‚ and should use this information to their ultimate advantage‚ maintaining the most effective practices
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Abstract The main purpose of the report is to conduct the independent analysis of the recent trends and development of Air Asia (low cost carrier model) in the current economic condition. And this report clearly explains about the methodological approach used to find‚ select and analyses the data. Also this report provides a brief outline about the Air Asia. In addition this report exactly speaks about how they sustain in their industry by using the recent trends and modern technology. Introduction
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a Board member) over drinks at a local bar.” Southwest was started in a bar on a cocktail napkin. Fortune Magazine quoted Mr. Kelleher‚ “it was at the St. Anthony’s Club in San Antonio‚ Texas that Rollin King came to me with the idea of starting a low-fare airline in Texas.” Southwest did not make its maiden voyage until 1971 – from a napkin to the airways with their runway in the Court system. When Texas Aeronautics Commission authorized Southwest to fly‚ their competitors grounded them within
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SWOT analysis‚ defining their marketing objectives and strategies‚ and estimating the budgets of promotions and expenditures. In particular‚ comparative performance is great majority in the areas of the destinations‚ the amounts of airplanes and the costs of passenger tickets. The report found that the prospects of the company in its current position are positive. The major areas of strength and opportunities are help to promote the company to gain more profit in the future and the weaknesses and
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Airlines Southwest Airlines founded in 1967 with three operating flights to Houston‚ Dallas‚ and San Antonio. It has grown to become the fourth largest United States domestic customer carrier with 1998 being Southwest Airlines twenty-sixth year of profits. Southwest airlines mission is to provide dedication to low cost‚ high quality of customer service that is delivered with warmth‚ pride‚ friendliness‚ and company spirit. Problems Even though Southwest has maintained a lot of success‚ there are
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